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TV Commercials vs. Online Video
Let’s level the playing field! When I start talking to a business owner about infomercials,
and online video, he or she assumes I’m talking about TV commercials at first. That's
all right. They already know they don't have the budget for TV commercials in most cases.
But their assumption allows me to reveal a bit of a surprise, especially if they ask
me outright, "Are you talking about TV commercials?"
I always answer,
"No, no. This is much better than TV commercials – it’s online video on the Internet."
But, why is it better than TV commercials? Because on television, you’re paying for
thousands and thousands of people who will never, ever be watching the channel at the
exact time that your TV commercials come on the air, on the exact channel, looking for
exactly what you offer.
And let’s face it! It costs a lot of money to be placed on cable TV commercials, or even
more for broadcast television. So, instead of 30-second TV commercials, consider a two
to three minute online video infomercial that will be posted on all the top video sites
not only across town – but across the world!
Now, the only people who are going to watch your online video infomercial are people who
are looking for exactly what you’re offering, those who will sit there and watch it, and
more often than not, immediately ACT on the offer. That’s the pure art of niche marketing
or Influence Marketing right there – and it’s so much more cost effective than TV
commercials!
When paying for advertising with TV commercials, you're paying a LOT of money for a LOT of
waste. You may get a lot of eyeballs, but chances are slim that they’ll be looking
for what you have to offer at that moment.
On the other hand, with online video on the Internet, when someone is looking for a specific
product or service and they find it, the chances are much greater that they will act on your
information.
For example, if I produce 30-second TV commercials for my own product or service:
• YOU’VE got to be on the channel where I purchased the ad space.
• YOU’VE got to be on that channel at exactly the time and moment the commercial
appears. • YOU’VE got to be in the mood, or be
looking for my product or service, and • YOU better remember everything that I
told you in 30 seconds, because • YOU’RE not going to be able to check
it out again. Not until you catch that commercial again – and when is THAT going to happen?
Chances are you’ll never be there at that time and place and channel again to watch
my TV commercials, no matter how many times it runs again.
But, with online video commercials, say you miss the address, or you want to go back and
look at a picture of my product or service. You can go back and review the description
as many times as you want, or the phone number, or even make a purchase. You can click a button
on my YouTube online video and send an email out to your friends saying, "Hey, remember
when you said you were looking for so-and-so? Well, I just found it on an online video on
the Internet. Here’s a link to that online video that explains it all."
Now, through viral marketing, or word-of-mouth advertising, that online video can be sent
out to a person who wasn't even looking for it at the time. A recommendation to watch
a promotional online video by a friend is the best referral you can get – and it beats
TV commercials, hands down!