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Our typical customer is a guy who just values what they look like. Who's
really interested in making sure they are well maintained and well groomed.
We have a lot of business professionals who are business owners. We have a
lot of family men who actually bring their sons here, it's very very
common. We have retirees. We have what I would call the aspiring
professionals, people probably not with kids but in their 20's, maybe early
30's, that are concerned how they look. They want to make sure they look
like the perfect gentleman, so that's what we look for. We've prepared for
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