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Naomi Monk a personal branding and marketing consultant with her own firm
monk business solutions. Naomi specializes in personal branding
and marketing solutions
for practice professionals and contractors
welcome Naomi. Hi Tim.
thank you for having me on today. it's my pleasure let's get right to it
then shall we
first of all you say that there are four Super trends that are changing consumer
behavior
and have a business owner knows how to strategically
capitalize on these trends they can create personal brand and marketing
system
that can literally double their client base in as little as 30 days
acts out like a pretty tall order Naomi. Tim that does sound like a tall order but is
very doable with the right know how that I plan to share that with you and your listeners.
we were not responsible very good let's start with
identifying the four Super tracks what are they?
The super trends are the following:
the first one is mobile phone obsession next would be local internet search.
Then social media obsession
and finally online reputation search
can you elaborate me briefly on agencies
okay well the first super trend you mention is mobile phone obsession.
we certainly see that all around today people are really attached to their
mobile phones.
you know it's always with them wherever they go it's always within arm's reach
we always seem to be on their part is not true now that number smartphone
users actually is quite huge
so let me share with you your statistics about what's right now
nearly 60 percent under door Americans on a smart room
eighty percent of smartphone users are
between the ages of 25 and 34 years 00
seventy percent of the smartphone users are 35 to 44
you 25 percent smartphone users are
for tea party 54 years old certain he's really are a huge nerd
burns former or you going to continue to get bigger gotta find a way to tap into
that
next Super trend you talk about is local
internet search.
now isn't it true whoever opens up the phone book any longer to find a local
business
really these books are dinosaurs. even other traditional advertising
such as
newspapers ads, magazine ads even direct mail
have been in decline for the past several years.
so what are people doing instead? they are going straight to the internet to find local
businesses and services.
are doing well so in large numbers. let me in sharing what smartphone users are
doing in particular
can you give an example Naomi of the kinda search volume?
First, let me share the statistics
with our viewers. notice here that we have a Google study
in its shoes that at 95 percent of smartphone users
looked up local information. 61 percent visited the business,
59 percent call the business
and 44 percent make a purchase so
eighty percent of local searchers take this type of action
within single dau.
can you give me an example it kinda search volume that you're
talking about
it does depend on the type of business
and the population. here's an example.
the number of people searching for a current cosmetic business in
Newport Beach is
480 searches every single month. that is quite substantial.
so can you imagine a smart cosmetic dentist capitalizing
on this super trend
can explode your business in a very short period of time.
Naomi next you mention
social media obsession as a super Trend.
what's that all about? well people love to be social
now they can be social on the internet
using the web sites that have croped up. let me share with you some
interesting statistics about
social networking activity
this is the number one in what activity that people are engaging in on the internet.
Americans spent 37 minutes
every day on the social networking on such sites as Facebook, Youtube,
Pinterest and
and Instagram and there are others of course.
800 pound guerrilla of social networking sites is
Facebook. so I always encourage a business
no matter what type of business they have is to have a Facebook page
because their current customers are on Facebook.
there future customers on Facebook consumers pretty much expect all the brands
they interact with and buy from to
have a Facebook page. you're right I've certainly noticed that the big brands
feature their Facebook page in there television commercials and print ads
yes very true why do they do this? because they know that they can
interact with their fans and customers in a way in what they cannot do so on their
website
and most likely this social interaction is a big driver
of sales for the products and services.
we should all do what the big brands are doing right now
because it's working. Naomi your final super trend
I believe you said yes online reputation search
please explain
most borrowers are looking online at the reputation of businesses
really now experts say really reputation
web sites like eBay and Amazon
have really conditioned consumers to rely on
in trust the online reviews by other users
let me give you four important revelations about this super trend.
gotten
9 out of 10 customers read online reviews before they visit
the business. 7 out of 10 consumers
trust a business with 6 to 9 positive reviews
they spend more money too.consumers spend thirty-one percent more with
companies that have excellent reviews.
even a one-star increase on your yelp review translates into
a 5 to 9 percent increase in revenues.
impressive. I can see now why these are super trends that
are truly changing consumer behavior
so how do these trends affect building a personal brand and then
marketing to consumers>l
all the super trends are tied to the internet
we now know that consumers are
spending their time on the internet searching for local business and
services
their spending time on the internet being social not just with friends but
with the brand they like
and they're also checking out the online reputation of business
before they spend their money with them.
certain doesn't meet slants for a bit since
to make a concerted effort in building a personal brand online.
that makes perfect sense but how does a business go about doing this?
the key is to position themselves
like a local celebrity I like to say like a local rockstar.
position yourself to be the trusted authority and market leader
in there your next to use in your community
here when they do the dance want they're going to be
the number one in only choice to consumer
to trust to do business with them
and how do you position yourself as the trusted authority?
you must create multiple and favorable
online assets.
nominee search results Google were the other surgeons
so it would be a good exercise for a business
to type in their name or company name and see what
kind of results show up.
now you might be surprised. if the first page results
are what I consider those boring business directory listings
that is not be helping you build your personal brand. its not letting people see what
kind of experience you have or
what you have done for other clients or customers and
worse than this if those first page search
results are negative reviews - one, two, three star reviews
or if you are showing up on those complaints web sites like Ripoff report
ryou are in deep trouble.
the bottom line is a business needs to be proactive to
build a personal brand online in order to win
their next customer over the competition and if they do so
they will win that new customer and do so very easily
to summarize you're saying that a business must build a
personal brand online
that is made up of website properties that make then look like
the trusted authority and expert
that's exactly right Tim. I have specific recommendations of the types of online
assets a business needs to create
to build a rockstar personal brand.
yes I understand those recommendations are in a free whitepaper
that you've written and that you're making available to our viewers
Yes. in this white paper I list what I call the
10 pillars of positioning.
the information will help you build a five-star
personal brand and the result should be a big increase in business.
and as we said in the beginning it would even mean to double or triple
your business in
as little as 30 days if you do it right
so to download your white paper our viewers can go
to your website which is monk business solutions dot com
forward slash Rockstar. let me repeat that
if you want the white paper you can get it free by going to
monk business solutions dot com forward slash rockstar
the white paper is available
for immediately delivery
right now for delivery
Naomi I want to thank you for your time and these valuable business insights
on how a business owner can build a personal brand and a marketing system
to generate more clients. Tim it has been my pleasure to be with you today
This is Tim Welsh with the local chat. thank you for joining us.
thanks for joining us today