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At Communities R Us we believe that building and embracing brand champions
is a necessity for most organizations in the new evolving online world
Brand champions are nothing
but your super users who can help your organization in0:00:18.029,0:00:23.320 multiple ways across a variety of business functions
these super users can prove invaluable
To understand why one needs to embrace and build brand champions one
needs to examine how things have changed
or not
due to the evolution of communities and social media
since caveman times people have come together to form communities around
topics of interest
among the community members
the advent of social media channels and tools
have made this simple
People converse across a variety of social media channels like twitter Facebook 0:00:55.010,0:00:57.630 and even publish their opinions on blogs
or on video channels like youTube 0:01:00.430,0:01:04.170 they're providing their opinions which are viewable by everybody some of these
opinions are positive some are negative
and a whole lot of other people are deciding which product or service to
subscribe to based upon these recommendations
additionally
new social channels are coming up all the time
keeping up with these channels can be a daunting task
for any team0:01:27.300,0:01:30.690 whether it is your customer service
whether it is your marketing personnel 0:01:33.280,0:01:36.380 these can help you only so much
it's its imperative for them to reach out to where your customers are
but it's difficult to do this with a limited team 0:01:45.800,0:01:50.650 and with an additional strain on dwindling budgets
all organizations face these challenges of dealing with a multitude of social media
conversations happening online
we believe the way out 0:01:58.940,0:02:03.440 is by enabling brand champions whether they are influential individuals or
leaders of communities both online or offline
these champions or super users play an important role
in helping you either reduce costs or increase revenues for your business for
example champions and influences are out there helping each other in terms of
support for your products and services 0:02:21.650,0:02:25.379 or aditionally helping promote products and services across a variety
of channels thereby helping you reach potentially new customers
and keeping existing ones more satisfied
in case you're wondering
if including champions a new strategy is something new age
think again
for years 0:02:42.369,0:02:48.079a variety of companies have been using the strength of champions
they could be called champions or they could be called influencers or advocates
take for instance a very popular company today which has a bunch of influencers
just like in karate or kungfu food where you get a specific kind of belt 0:03:00.109,0:03:04.529 depending on your expertise similarly this organization provides its advocates
a specific color belt
based on their experience
no than intel
another giant which very successfully utilizes champions is one of
the largest software firms today 0:03:15.999,0:03:20.019they have thousands of champions influencers and advocates among their programs
one of them being the MVP program
and they have similar student champion programs as well as
an older regional director program as well
champions not only help you save costs in terms of support
or increased sales by helping your marketing and sales teams but they also
are defenders of your brand
adopting a program to enable more influences advocates and grand champions
is the way to go forward in the new social world0:03:50.149,0:03:52.219 we look forward to helping you
in building your champion program