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Ladies and Gentleman welcome to the Wizarding World of Harry Potter
Hogsmeade at Universal Orlando Resort, My name is Matthew Lewis.
and I play Neville Longbottom in the Harry Potter films. I am very excited to
be talking with you all here today
Now this is where it all began back in 2010
when universal on the first brought them into the Harry Potter to life. Entire area
would Hogwarts castle the great rides the great shops and restaurants has
become a global phenomenon.
Harry Potter adventures are as popular as
ever and now even more biz world is be brought to life. Today
well good show you some very exciting details about Universal Orlando
newest project the Wizarding World of Harry Potter
Diagon Alley. I wish you every will be just as spectacular as well I'm
something right now
and I personally cutlets experience it I've heard
it absolutely brilliant so without further ado let's get started
a broad range do smart would break President of Universal creative
I had it team been very hard at work Diagon Alley, Hogwarts Express
and so much more a partial to bach on much if you while Prince talking about
also
Mark...
Thanks Matthew and welcome to our webcast we have a lot exciting news to
share with you today
we are deep within the ball too big ring that spankin this is the perfect place
for today's event
and I'm joined by some very special guests we grab a couple families at a
park today in vitamin for the event welcome
you know I can say it doesn't get any better than that but it actually does
let's talk a little bit about Diagon Alley this is going to be an
on new magnificently the expansive environment a whole new level a
storytelling
and a theme park experience that is just beyond your wildest imagination
it said on new journey in on new adventure in the only place in the world
with these experiences
come to life to have incredible attraction
great shops food and entertainment beyond belief we're opening the
Wizarding World of Harry Potter
inside island adventure in 2010 when would when we ok when we actually opened
we will Harry Potter and heartbeat in 2010 capital backwards we knew right
away that we had created something
unbelievably spectacular to level a detail the immersion
offensive very telling a story was just you know
beyond what we could possibly have magic and we knew that we read a lot
revolutionized unit came experience with a major attraction
reopen you at that time that there are a lot more Harry Potter stories to tell
straight from fiction JK rowing
and Warner Bros films London in Diagon Alley
are really important part to those stories this is the place for Harry
Potter got his first one
so many other great adventures took place and the street it's Richard magic
shots and dying and we just as I antic
as hard me you know we began working on with the world Harry Potter in Diagon
Alley just like
we did high-speed we went right to work with our partners at warner brothers and
of course
the great genius for sure a crag academy award-winning production designer on
all the films ensuing you're gonna be able to walk right to London into Diagun
out when most spectacular places
you ever seen is something else really unique about London in Diagon Alley
in the stories London in Diagon Alley are a considerable distance
from Hajj me and hard work and we want our guests to experience that journey
so we decided to bill Diagon Alley
at Universal Studios Florida which is right next door
islander venture home a hard meat too soon you be able to ride the hard work
express
between both these areas it's a one-of-a-kind
to park experience that will completely immerse you
in the stories inbox today for the first time
we're gonna share many the details about Diagon Alley rushing to save a few
things for later
now you met Matthew Lewis at the beginning in a webcast
and he'll be back in a moment let me do *** to another special guest
we're here to help assure the news with you here is James fell
to play Fred Weasley and all the Harry Potter films
change
United a minute to thank you
thanks for coming out but firmly he had a chance to go out to Diagon Alley
yesterday
i didn't. amazing it was really cool and although it's still a building site we
went out there it was
you know who it was awesome and which is Amherst in
in the land and it was just mine but it really was yeah this gallery thing
incredibly fantastic yeah I really was and death you know
London Diagon Alley a very key to tired of the world in
so so that when you see King's Cross station in real life now yours when we
think
Harry Potter and is I guess where Harry foresees the wizarding world in
that was pretty cool about that so it's where the family's goes get there one
sec which books
adequate supplies the quills everything like that so 3 cool places where was is
hanged out with a sharp social I say
3 Cohen we also saw yesterday which trees
way actually see a dark side to the wizarding world in and not turn away so
Esprit plz will be complete without that you know we told you that I guess you
can be able to travel between london and Hogsmeade aboard the Hogwarts Express
and this journey is going to be incredible really serve an important
role in the stories are provided the setting for
Harry Ron and Hermione his first encounter we want to bring
all that experience to life the universe Orlando guess with the park to park
ticket would be able to board the train
on hardware to express in travel between these two unique
lands in A&E police seamless invention that connects
Diagon Alley too hard to be and I read 28 train ride justice
show let's go to our senior vice president
a pre-development Terry curry on board hardware
express as we speak with special guest Teri thanks Mark
I am so excited to get everyone this first ever look inside the Hogwarts
Express
we haven't shown this to anyone yet we want our guests to feel just like this
step inside is very special train from the film's
and so we created just for them as you can see it is just like the film in
every detail and we have been at it since surprises along the way that would
really make this journey
a fun adventure for everyone now you will be able to boil I the King's Cross
station
or hugs me station that's cool an
I have a special surprise for you even are you
yeah it's so great to have you here in Hogwarts Express
I know thank you Ken yet really feels
really even more real than the film's to me that
in on this end weird but a gun at them they only have one carriage in time in
it people rocking it I is the whole carriage Inn
and yeah just feels very interested in an Nike
our own yeah I mean this is totally real and authentic we want to make sure that
every detail is
represented as it was in the films but its complete yeah
and you know that because how is this press plates such a big part in the
film's
right K yeah especially for Harry because
he's leaving behind Lake symbolically Anthony's leaving behind his life but
that there's least it's just there the whole life he's going to
how great an and Tracy dollars from the engine is really exciting and like
metal on and for the first time so in that tends to have a lot of history like
he met Ron in your mind hearing
actually in the book he met living here swells
yeah it brings back good memories in now I'm really excited to read it again
well we can we put your right and can we forget to write it in person
back to you more thank you have an injury
will be releasing a lot more information about the Hogwarts Express
soon and you are surely going to be amazed at what you see I let's come back
to Diagon Alley
reported before we do that let's bring Matthew Lewis back on to join James in
me
not to come on a you made it yeah
I do trip over my feet fantastic
actually to Latrobe and her husband indeed you know you get a ride and
movies are now being able to do it in real life with iraq
it's unbelievable I mean XI attention to detail on the accuracy a
the absolutely second to none this print it's an amazing adventure
have guessed when they arrive as Matthew said are gonna encountered
come right into diagonally through modern-day London
with views of the embankment and several other famous London
landmarks that they'll recognize the first thing I see when they come to
London
is the Knight Bus me when it but I i believe will think that maybe it'll
interactive
activity it happened for their street at the movies gonna pass to the brick wall
into diagonally which is gonna be field with things to explore
have a revolutionary right system great shops great food as was always a
surprise
once you guys taken to the shops while want to begin the so many
the as madam Malkin's rose for all occasions
yep that's where you get your home both uniforms you but you back to your house
they have company and stuff had questions they can even
dressed like characters from from the need is there yeah let's catch cautions
as well
as also the Magical Menagerie which is a nice little shop
this way you can hear the sounds awful with eating animals so is al snakes
toads any little pets for any nice little with myself my
thanks man a on Dundas costs and fees
you know crime to the rafters with shells have one box is pitching this way
and I'm not
that was because the original shop for one purchase that's a separate trucks
experience altogether
and in this crib less sinister bliss is a place to shop the ok we'll see
notebooks you
parchment should I recite any the in her mind is out there though
the love that place that's why takers was in equipment now this is a
magnificent shop is where the real gems a diagonal a new bill to get things like
star charts cauldrons and that time turns
than is my favorite is Weezy's with leases which is number 93 died in alley
which boasts all the best things for all those who want to be up to no good
that extendable is picking the purse decoy detonators screaming your area is
you know pews and I just a few I think that you're fine
who are you know pose you know to
ago others also I finally call in sick which supplies
you know where the chip to Holyhead harpies like myself all the chili
Commons like myself
now the only place and I know it's geek which road equipment
an alleged small brooms is called secret supplies
member leave a lineup now we have a heartbeat in 2010
it became really apparent pretty quickly that people enjoyed
that discovery shopping and dining experience was as much as they did the
attractions in
and this just brings all that a life and anti-gun rally for
you know it's amazing and thanks to you guys for Tara taken issue that
big *** me we're gonna make a couple changes and hike we were going to
expand honey duke's and take the Xoxo's
I merchandise that you can get there now and bring it over to Weezy's risen
resist
your favorite shop first expand that Diagon Alley is a place for the Wizards
not only with the shopping with diane is well to want to bring all that food
experience to life in places like
Korean sport excuse ice cream parlor when Harry scary places
all kinda different favorite ice cream & frozen treats
and of course would be complete without a leaky collagen incredible
dying opportunity sure Craig imagine this place just
fasting and detailed rich in have a manual its own so just really excited
about
all at that's coming but I'll
he wouldn't be complete to go to Diagon Alley with that peek into the dark side
occurs we have nocturne you guys had been there on Sat
and now in real life we think an actor yeah we went around nocturnal yesterday
and
in you up fully Amherst inside a very scary actually hold mats and at one
point I found it I we're there ever a time
wherever you guys in there yeah and is its
it shows that the with the one is in all
all nice I like you know I can the film's EC you he must not be named
he got a nice guy and say shows that but the darker side to it which is caught
a cool little yeah I think it's incredibly sharp contrast you know
that there's always on the balance between the good neighbor on the right
they live in side by side
I can tell im not tellin you can you can make that journey between it so it's
pretty cool
is important for us to take that's true for Boeing
yet alluring idea and bring that's why some people getting
you have a peek into that dark side occurs to be aborting a birch in Elk
River you know
people in favor the Ducks I can get objects like De Pere mask
nah scholars have a sinister items her she gonna be
strong will to picker and never pressure very well
now you know back again in 2010
when we open unwitting role that hard to meet
we also open Harry Potter and The Forbidden Journey and we did sell
that created a whole new level attraction experience
and now we're getting ready to open Harry Potter any escape from green to
which is going to take it to a whole new level its I
it we can take a possible by 50 in the cast somewhat daunting to think you know
can actually
raised the bar I'm Forbidden Journey but that we we think we have we're well on
our way to do that
it is one of the most incredible experiences we've ever created
Harry Potter and the escape from green dots is going to
bring the movies to life I just like the thought we shot the pictures you right
away like to ride waiting to happen
and we jump to leverage can be a multi-sensory multi
dimensional experience that's when the most exciting technological
I think park attractions we have ever created and for us at that time out
the first other Michael petit really with it yeah I can't wait to do it
we're going to sharing a lot more about the way the world Diagon Alley with you
and the coming month
but let's leave you with one back is probably a lot you could be doing in
summer 2010 you should definitely make
coming here one of them it isn't unbelievable
Harry Potter storytelling experience and if you're a fan of Harry Potter
you're gonna be amazed at the level of intensity immersion
detail and if you're not a fan when you can you are surely going to be won by
the time you leave
so it had to Ivana in Cherry come back and join us
anyone
I wasn't trippin
while an allied she your veteran
and hiring I think a few questions
and he stay true two films and now what
partners do you work with to maintain authenticity Terry went to bed
well we really raised the bar with the wedding will Harry Potter hug need a few
years ago where
the little expectation from our fans and the guests was was such that
you know they want to feel like they were transported inside the films in the
movies and we did this and
this time was just reading about one more time going again to warner brothers
went to the source who JK rolling and that's to a crag
it's fantastic now you're gonna feel again like you really stepped into the
stories like nothing else expiry
hi expression have you seen the a new area let
you guys about the nearby when you think you get a chance what gramm
yes think that they got girl at the alley and I was really cool is special
for us because
I mean people think we seen in all but we've never seen all put together
by pieces of the jigsaw me film
you have sequence everything so seem to put together going
that non the dude
Alice recruits any idea actually taking the train from one to the other
yeah exactly haven't are labeled I can I at Universal Studios
I don't read wait for a crime bill Diagon Alley your sisters Florrie
instead about adventure well you know conventional wisdom would have
probably had its thinking he just expand hard meeting
in Crete I can buy the fiction really didn't permit that mean a
they are concerned with Justin support each other and of course the train
right like reading whole journey between those two places was
essential again because it is like that in the stories in the film's and being
able to bring to Hogwarts Express to play so you can walk on how was
expressed go from one place to the other and have the
all the surprises along that journey that was essential there's actually
question for you guys
sack about me these questions are on coming from the fans for
I attention I here is
at how is seen with the world Harry Potter different prop from being
on the film's you touched and annotation a little devil already I see that mean
you're always in these fragmented environment in yeah
for this you know full-scale with that said me know when you making the film
its you see fractions
love the world a little bits and pieces of them into individual scenes
what you guys have created is a you know fully immersive 3d environment you know
the stuff going on
everywhere experiences to be had you know whichever direction you looking in
and down and that's that's a unique experience you know I that's not
something that
you know other than before before here so it's a
yeah it's pretty special. I mean I think it's a it's very different what we grew
up with
and said the experience book that you believe bill its sayin nothin cities
spawn who actually found when we first went to
the original one in Hogsmeade where she discovered that were actually knocking
on the walls
because in the sense that their favourite pro
basins were were rails a.m. we did that again yesterday
if it's one of the things that okay *** I say they're not around
yeah at the electoral map his hand and I i know that you're not close to the
other hand
yet when things like that always
amazing about Stewart whereas you know he he envisioned all these places as
fragments but in the back to his
minder in my he already had the full vision
at places like me collagen and and the intimacy the shops me how I can't put
together now to be able to
helper spring in our life just you my okay
freight carried away and that hack can people of all ages enjoy the Wizarding
World of Harry Potter Diagon Alley
yes everyone can enjoy the there was a military power
Diagon Alley and the train I was express anyone can ride on a train it's a
fantastic to be able to take
the whole family on a journey and of course the Angus Reid
family can write that and the inside I go now they all those places to discover
all this magic in the surprises we had three or so
yes there is something for everyone as I have someone hand-holding be
not you're not turn LA yes yes special place there
okay here's a good question for you guys style which diagonally shop
are you most excited about you've been through mall I know your answer
it's here while arm other shots I think a
the summer the %uh the quick stuff because interest in a non-racial
what's going to be in there I you know how it's going to be all made I'll mail
together and stuff
book I much a bill to tell you different teams later outfits that this is going
to be
again it's just an extension of the world and the and it's going to be
wicked your wheezes guy yep is going to be Weasley's
was it leases and I mean for me that was my favorite sell the whole
series cuz you go in there and as things going on all over the place and
where it got a quick peek on the door yesterday in this league that he treats
her
truth what it was in the real juries a show three stories high and it's like a
an 18
for quite attractive guy taken as hell yeah
so yeah I'm really the people it's going in life viral you
white no be his only so they weren't all finished
but and I heard there was a menagerie by
cats and dogs not be limited
yeah I mean X clicked on the toys
okay let's see how did you decide which elements from
iconographic Diagon Alley to recreate in the real world
well I mean there was there were so many iconic places and moments and and
a details in the film's and
all those layers the details you know with stroke reggae was
it was great you collaborate with him to be able to bring that to life
and of course we listen to our or our guest and the fans
who also ask for a lot other thing so they can we can zero in on what was
gonna do best and what would represent in this world the best
yeah I remember when in 2010 it hides the
one of the first things people talk about it was so incredible their
graduate what humanity through the Diagon Alley agree to a few times
walking around
I her citizenship question now what party Diagon Alley are you guys most
excited about Matthew
I I think it's the the transition from from London
the into the mobile site at London entered Diagon Alley
I spent a lot time on trends in England and I got the Kings Cross a law
and what you guys have met here is you know it's just absolutely spawning looks
exactly the same all the architecture is identical
and and I think the whole process of going you know to
platform nine three quarters you know going to Diagon Alley that that
transition just
makes its Mozart more real so small the grounded in reality I think people are
gonna really love that
and James really gringos 30 sure the when
when you guys were tell me about that %uh sandy Cohen just saying
what it was thats is incredible and I i so the drug in yesterday's a
if you go into the lobby the bank we're out by digested the
the lobby is is so true to the how we filmed it
again it's all real we did knock on the wall and
but you are just completely immersed in a and
is going to be fantastic recovery have i mean this thing I think the drag and
they've been talking about it
County and also in the movie else because sad that he was under grants a
happy ending
I'm group yeah we didn't talk about the too much faith in you come into
had Diane alley and let you know at the end of the street is the bank with age
fire-breathing dragon entrepreneur and Ryan on top just maybe
escaped and that there's pretty grim being out too far
he gets it hard hey guys I think that's the last question Divina
James Matthew thank you very much it's great having you here I know the fans
love having you guys here in
we certainly do we certainly appreciate it thank you all for watching today
there's so much more to share with you in the coming months for now you can
visit our brand new website which we are launching today
Universal Orlando dot com slash Harry Potter learn more about Diagon Alley
was here real soon thanks a lot