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With "Google Analytics"...
We could map where our customers were...
and where we haven't reached yet.
Google and Sebrae present
Connect your business
Module how to refine your website
The "Ganhei do Ex" is a website where people from the whole Brazil...
could buy and sell used products.
And our focus is fashion!
So people can sell shoes, clothes...
all that they do not use anymore in their wardrobe.
And the "Analytics" helped us to find this customer.
And with that we can better direct our campaigns...
in order to achieve these places where we didn't reach...
and retain the loyalty of those which we already have our customers.
"Analytics" can be used not only by those who has basic knowledge...
but also those who has a more advanced knowledge of the tool.
It is important because it gives you a range of pieces of information...
but you must take it to your business...
thinking in how your business can use that information.
As if we had a retail store...
It is like knowing who is passing in front of it...
What is the age of that person...
If he/she liked or not the window, If he/she found or not the store.
Having that in numbers, and it is really good.
Our bigger public is not located in Vitória in Espírito Santo...
but in the Southeast region as a whole...
and in the South region, which was a surprise to us.
And it is starting the North region.
Today, we have thirty thousand views per month.
We have an average of more than fifteen thousand people enrolled...
from the whole Brazil...
and we have an average of monthly sales of five hundred products.
And what makes us proud is the fact that it is a good business for everybody.
We win.
Who buys the product is happy, because many times buys a product...
that he/she imagined could not find anymore for a cheaper price.
Who sells is happy, because he/she makes some money.
It is very rewarding, of being happy doing what we do.
And, seeing other people happy with what you are doing.
The web is working for "Ganhei do Ex"
The web is working for the style
The web is working for good taste
The web is working for detachment
The web is working for the entrepreneur
Google makes the web work for you
The date from the "Analytics" are helping us a lot...
in this third generation of the website.
For example...
We noticed that people liked and spent a lot of time in our website...
But the buying process was too long.
We will become this process a lot shorter.
So everything will be guided in the website construction.