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Imagine, if you could let others sell for you, how would that make you feel? Are you
uncomfortable with the whole process of self-promotion and selling? How effective is your current
referral or recommendation system? You might be wondering right now, what does
all this have to do with Video Marketing? I think one of the best ways to integrate
video into your current marketing program is by capturing video testimonials from your
clients and using them to let others sell for you!
Think about websites you’ve visited and written testimonials you may have seen. Have
you ever thought to yourself, “I wonder if these are even real?”, after all, anyone
could have written them? Now imagine that same website with a video
panel hosting the testimonial and the written transcription of the testimonial to the side
or below. Do you think that would be believable? What if there were 10? They can’t all be
lies, can they? Think about how much the user would enjoy
having the option of consuming the information on your website the way THEY want instead
of the way YOU want by giving them options and control?
When it comes to the Internet, many people are still skeptical. They are concerned about
scams and wonder if the product or service is even real. Ultimately, people want to know
WHO they are doing business with and that you can actually do what you say.
A Video Testimonial is a third party endorsement and social proof that shows you can really
do what you claim! A lot of the business owners we have helped
told us they were initially “camera shy”. They shared that at first they were uncomfortable
on camera or were unsure what to say. That’s another beauty of video testimonials; you
let others sell you by talking about you from their heart! Your happy and satisfied clients
are telling, or selling others what a great job you did and making your online prospects
FEEL like they can trust you. Everyone knows trust is the critical step required to do
business either online or offline. Next time I’m going to give you some simple
steps to capture those video testimonials. That way you can begin to let others tell
your story and let others sell for you! Tell me what you think of this concept by
commenting below or give us a like or comment if you are watching on YouTube. Remember at
Big Video Marketing we know Reel Marketing Creates Real Results!