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This type of small business harks back to an era that
doesn't exist anymore.
You come here, and you feel like this could have
been 40 years ago.
It's a family business.
It's been operating here in Richmond since the 1960s.
And it is golf, batting cages, and miniature golf.
We are the south.
And the people here expect a lot more of a personal
relationship.
I have the same retired gentlemen who have been coming
here for years who know people by their names.
We cater ourselves to that family feeling, where we are
trying to make sure that we know them, that they're
friends of ours.
And they're coming to our establishment as though
they're coming to our home.
With my website, I'm trying to promote things that I feel
that people are looking for.
It's simple.
It's regional.
The first thing you're going to see is you see one of my
customers that I know really well has a beautiful swing.
And he's standing there with his follow through.
And in the background, it's a green field filled with white
golf balls.
And he's wearing a T-shirt and a pair of shorts.
So my message is, I have a great place.
It's a great facility.
And you can relax.
And you can wear whatever you want to come out
and hit balls here.
It's not a country club, but we have country club feel.
Even though you may have an operation like mine that's 40
years old, you have to realize, yes, a lot of this
hasn't changed.
But we're living in such a different world, I can't
imagine having a business and feeling that you're going to
be able to draw a customer base to your business without
having a website.
Whenever I speak to new customers, I ask them, why do
you come here?
For the most part, it's because they
found it on the web.
I don't think that I would be able to be anywhere as
successful as I have been without a website.