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Hi there. I'm here to talk to you today about curated content in your content marketing
strategy.
First of all, what is curated content? Essentially, it's the collation of particularly authoritative
and useful pieces of content into one comprehensive guide, that will help your readers, on a particular
topic. What are the benefits? First of all, authority. You will be seen as an expert in
that particular area, because you are able to filter through what's frankly millions
of pieces of content uploaded online every day, to find the really useful stuff that's
going to help people out.
Outreach. When you create curated content, you are going to be linking out to the original
sources. That is really useful for when you are trying to promote the piece of content,
because it means that you can go to the authors of the original source, and let them know
that you've mentioned them. Then they could potentially send it to their followers; which
increases its potential reach quite a bit.
Time. Believe it or not, curated content can actually save you quite a bit of time. This
is because you're not reinventing the wheel. You're basically bringing together resources
that already exist. You are, of course, adding value and structuring the piece, and not copying
and pasting. But you are still able to save a significant amount of time rather than creating
completely original content. I'll show you a couple of tools that will help you with
saving time, as well.
So, how? Plan your topic, that's the first thing you need to do. You need to do a bit
of research into what's going to be the most valuable topic to look at. Again, I'll give
you a few ideas on how to come up with that topic, a bit later in the video. But you really
want to be looking at the stuff that's going to be really valuable and there's going to
be some content out there about it already, obviously. But if it's a topic that's been
covered quite a lot and has also been covered by other curators, then it's not going to
really be the most beneficial.
Next, is to do the actual research, finding the content sources that you want to include.
Then, you're going to be adding your value. Like I said, you need to be looking at adding
your own opinion, adding your thoughts on the original piece, but also any additional
information that you can provide as well.
Last of all, under the 'how' I've got content types. You don't just want to be looking at
sharing lots of blog posts. You want to mix it up a bit. You want to include some infographics,
videos, slide-shares, that sort of thing, just so it's a bit more dynamic.
Next - tools. These will help you out when you're curating your content. First of all,
bookmarking. When you come across a particularly good article, you want to be able to save
it. There's different sites like StumbleUpon, which will help you with your bookmarking.
So, I'd highly recommend using a site like that, because it allows you to categorise
the pieces of content that you are bookmarking. This will be really useful to you when you
come back, and you are putting together the curated content.
Next, RSS feeds. Sites like Feedly.com can be really useful. They're RSS feeds that let
you add content onto them at different blogs, that sort of thing, so that you can keep an
eye on how that topic is being discussed. Next, we have BuzzSumo. At the time of recording,
BuzzSumo is currently in its Beta stage, but it does have this brilliant top content search
tool that lets you type in a particular topic, and then you can search, and it will show
you a long list of particularly authoritative pieces that are usually ranked by the amount
of social shares they've had. So you know that they've had a lot of engagement.
Finally, ideas. So, one idea for your curated content is to ask industry experts questions
around the topic, their thoughts and opinions, or if they've got any particular tips or advice
on a particular issue. So, we've done this a couple of times here at Koozai. We asked
actual industry experts what their thoughts are on say, new trends in digital.
Next, follower input. You want to look at perhaps asking your customers, what they want
to read about, what they need more information about. There's no harm in asking people what
they want to find out.
Finally, industry trends. So, whatever's hot, whatever news is interesting in your industry
currently, particularly anything that people might be a bit confused or unsure about. If
you can be that thought leader that brings all together the best stuff to present to
your audience, then that's brilliant news.
That's it, using curated content in your content strategy. If you'd like to follow Koozai you
can have a look at the social profiles after this video, and I'll be seeing you soon. Thanks.