Tip:
Highlight text to annotate it
X
We've covered how we can optimize a page for a target keyword phrase using the URL, title,
and overall content of a page. But determining just how well that page has been optimized
can be difficult to gauge, and we may want to isolate more opportunities for improvement.
To help us do this, we're going to use the On-Page Report Card, a tool that's part of
the SEOmoz PRO toolset. If you're going to get serious about SEO, then you'll want to
get an SEOmoz PRO account that will give you access to a whole suite of tools designed
specifically to help you with search engine optimization. Let's go back and take a look
at the backpacking tours page on the Explore California website. We've already determined
that we want this page to be optimized for the phrase "backpacking tours in California,"
and we've taken a look at many of the on-page elements that could stand to be optimized
in a previous video. But, we haven't actually made any changes to this page yet. Let's run
this page through the tool to see what recommendations for improvements we can find. We'll start
by adding our keyword phrase, "backpacking tour's in California," and entering the URL
of the page we want to have analyzed. Then we'll click the Grade My On-page Optimization
button and let the tool go to work. As you can see, this page isn't very well optimized
currently, and there are a lot of things we can do. After we get over the initial shock
of our F grade, we can scroll down the page and see that this tool has just provided us
with a to-do list of all the things that might help this page be more optimized for our target
keyword phrase. The factors analyzed are grouped by level of importance, and we can see that
this first section provides us a scorecard of how often our keyword phrase is showing
up in various parts of the page. Here, our keyword phrase doesn't show up in the title,
not in the URL, not in the description, not in any of our headers, not anywhere in the
body, or anywhere bolded in text or in any of our image alt tags. If you were a search
engine, would you rank this page for this keyword phrase? Probably not. As you scroll
down the page, you can see additional details about what the tool tested for and whether
or not your page has passed. You'll also be able to see if the required action is considered
an Easy, Moderate, or Difficult fix to put in place. If you're looking for a way to quickly
generate a fairly comprehensive evaluation of the pages of your site, along with a list
of recommended actions, then this is the tool for you. And following these recommendations
to clean up the on-page factors of your web pages is the first step to showing the search
engines what keywords your content has been optimized for.