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Hi, I'm Federico Cedrone, an interior design photographer.
Today I'm working on a new campaign and Phase One gave me the chance
to try the new LS 28 mm from Schneider Kreuznach.
If you come with me on the set, I will show you what we are doing.
During the shooting I think it is really important always
to have your ears and your eyes open to the point of view and the ideas
of the people who cooperate with you.
But at the end I am the one who have to make a choice.
The main problem with wide angle lenses on medium format is that it reduces
quality at the edges.
What I can say is that with this new lens the problem is really reduced and the quality
is more than acceptable in all the parts of the image.
It is probably the best wide angle lens that I ever used on a medium format.
Hi there. I'm back in my place.
Here is where I try to get all the ideas that we had on the set together.
Early in my workflow I try to find one picture that is the best one in composition,
point of view and basic lights.
If it's possible, I try to use only one image.
If not, I try to find other shots that have the best image part of the picture
concerning lights or details.
This is my picture. I will work on it.
Using the new 28mm LS from Schneider Kreuznach I had no problem capturing my image in one shot.
I hope watching me working gave you the inspiration to try the new LS 28 mm
from Schneider Kreuznach.