Tip:
Highlight text to annotate it
X
Take a look at the line that has been formed here at the Port Vell in Barcelona
of all the people who want to meet the new OnePlus 3. This is the OnePlus 3...
Euro Tour
This is the bus that's been here parked for a few hours and
this is Barcelona... Port Vell.
Here's where people take a
smiling selfie. This is one of the new features of the OnePlus 3 that
detects your smile and then
shoots the photo just when you're smiling
and
we'll take a look at here inside.
Here's where they do the demos. ("That's it. Then...)
"Now....
...when they finish, if you walk there, you'll be able to take a selfie")
Here's where you take the selfie
that captures your smile and shoots with your smile.
Then you can print it here.
("You speak English, right? "This is Adam" "Hi!"
"If you have any questions..."
"I have the [OnePlus] One..."
This is how they make their cases. They take the fibers,
Put them into a mould
and finally you get the case.
The Euro Tour came as an idea after seeing that a lot of people turned out to be willing...
to buy the phone and come to the pop-up stores. We only have 3 locations in Europe, so we wanted to actually show the device to...
...more people.
The problem that we saw is...
...we don't have a lot of chances...
...for a lot of people to...
...see and touch the device.
We're talking about an important leap of faith
for all these people who actually buy at the beginning,
without having seen or touched one.
So we understand that...
it's very important for people
in general, and Europe especifically, being able to touch the device before buying.
Here's the place where you can touch the OnePlus 3.
...where they...
...put you in touch with it.
Reception has been pretty good in all of them (cities previously visited). We have been in Manchester, London and Madrid...
we're gonna be doing also more cities after Barcelona, but I would say Spain...
...is being...
...really keen with us, aside from the very nice weather and sun.
...unlike Manchester, where it was actually raining.
A lot of people
who know about the brand, the people who...
...want to see what the phone is capable of...
...and willing to buy.
You're basing your marketing strategies on the word of mouth.
How is it working so far? I'd say it's working pretty well. Our devices...
...our normal (target) audience...
...is usually very techie. They really know what they want...
...and know what to expect from a device like this, so if we're actually able to...
...satisfy people who...
...expect...
...the best of the best, I think it's gonna be easer to actually...
...also to be able to expand...
...to their...
...their friends and family and so on.
So I would say word of mouth has always been really important for us...
...and has always worked really well, based on the fact that our first users...
...are super techie and they are usually the ones who recommend technology to their friends and family.
Please like this video and subscribe to my channel. Thanks.