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WANTED HAVE TO -- COUNT ON.
SAMHAN, CARRIE UNDERWOOD,
TOPPING THE COUNTDOWN AND WE
WILL CHECK IN WITH PAUL COFFEY
AT 102.9 FM IN THE 6:00 OUR.
WE WERE TALKING ABOUT THIS.
SNAPCHAT.
YOU HAVE BECOME A PRO.
I'M STILL LEARNING.
I AM TRYING.
THE COMPANY HAS BEEN AROUND
FOUR YEARS AND IT IS GETTING
ABOUT AS MANY VIEWS A DAY AS
FACEBOOK IN TERMS OF VIDEO.
IT IS WORTH ANYWHERE FROM $10
BILLION-$20 BILLION.
ONE LOCAL COMPANY IS TRYING TO
TAP INTO THE SNAPCHAT IN A
UNIQUE WAY.
SPACE 150 HELPS COMPANIES WITH
TECHNOLOGY AND BRANDING.
YOU'LL SEE THAT THEY ARE
LOOKING FOR SUMMER EMPLOYEES
AND A VERY 21st CENTURY WAY.
THROW OUT THE PAPER RESUME.
SEND IN YOUR'S -- THAT IS HOW
THE EXECUTIVE GREG SWANN IS
ACCEPTING APPLICATIONS.
WE ARE USING SNAPCHAT TO
ADVERTISE THOSE INTERNSHIPS.
Reporter: NOT ONLY THAT BUT
THE COMPANY WITH LOCATIONS IN
-- NEW YORK AND CALIFORNIA IS
USING THE VIDEO SHARING APP TO
ZOOM IN ON COLLEGE STUDENTS AND
SEARCH FOR A SUMMER SESSION.
WE ARE PROMOTING OUR
INTERNSHIP PROGRAM THIS SUMMER
USING SNAPCHAT DEAL FILTERS
WHICH APPEAR ONLY IN SPECIFIC
LOCATIONS. Reporter: WHAT OUR GEO
FILTERS?
ACCORDING TO SNAPCHAT THAT THEY
ARE SPECIAL OVERLAYS THAT
COMMUNICATE THE WHERE AND WHEN
OF A SNAP IN A FUN WAY.
ACCORDING TO FORTUNE NEWS,
SPENDING ROUGHLY 30 MINUTES --
THAT IS WHY THE TEAM IS ASKING
THE GENERATION THAT SEEMS TO BE
AHEAD OF THE CURB FOR A CLEVER
CREATION.
FROM THERE, OUR INTERN
PROGRAM, WE HAVE ASKED THEM TO
CREATE A SNAPCHAT STORY OF OUR
BRAND FOR THE YEAR 2020.
Reporter: STARTED OUT AS ONE-
TO-ONE PRIVATE VIDEO SHARING
AND IS GONE FROM WHEN TOO MANY
STORIES.
THEY SAT ME DOWN FOR SOME STORY TIPS.
YOU SNAPPED INTO RUSSIA?
YES.
[ LAUGHTER ]
Reporter: USERS HAVE REACHED
THE 100S OF MILLIONS FOR
SNAPCHAT AND SPACE 150 IS
TRYING TO STAY AHEAD IN THE
LATEST WAY OF COMMUNICATING.
WE ARE ALWAYS LOOKING FOR
THE NEXT BIG THING AND TO THINK
ABOUT HOW WE CAN CONNECT WITH IT
CONSUMERS AND A CHANNEL THAT
MATTERS TO THEM.
SPACE 150 IS TARGETING 29
CAMPUSES ACROSS THE COUNTRY
INCLUDING UNIVERSITY OF
MINNESOTA, AND OTHERS IN THE TWIN CITIES.
THE FILTERS ARE MEANT TO CREATE
AWARENESS OF SPACE 150 AND GET
PEOPLE TO FOLLOW THE SNAPCHAT
ACCOUNT AS WELL SUPPLY FOR THE
INTERNSHIPS.
HE SAYS THAT RECRUITING THROUGH
SOCIAL MEDIA IS NOT A NEW THING
BUT USING SNAPCHAT IS ANY CALL
SNAPCHAT THE NEWEST WAY TO TELL
A STORIES, GIVING USERS AN
INSIDE OR MORE INTIMATE LOOK AT
WHATEVER IT IS THAT THEY LIKE.
SO THERE YOU GO.
NOW YOU HAVE TO SIGN UP.
I GET IT NOW BECAUSE I HAVE
SEEN THE FILTERS AROUND BUT I
DID NOT KNOW WHERE THEY WERE
COMING FROM.
LET ME SHOW PEOPLE WHAT WE
MEAN BY FILTERS.
THE WAY IT WORKS IS YOU TAKE A
PICTURE ON SNAPCHAT.
WE HAVE A LIVE LOOK OF IT AND
YOU SLIDE THROUGH THE DIFFERENT
FILTERS, SHOWING YOU KIND OF --
IT SAYS MINNEAPOLIS AT THE
BOTTOM, 612, AND HERE'S THIS IS
150 FILTER AT THE BOTTOM AND
THAT ONE -- IT IS ONLY HERE
BECAUSE GREG IN THE STORY
BOUGHT A SNAPCHAT GEO TAGS
FILTER.
YOU CAN GET IT FOR FIVE DOLLARS.
FOR THIS LOCATION.
SO GREG WAS LIKE, A WOULD BE
FUN IF I PUT A FILTER FOR WCCO
SO IF YOU'RE WALKING BY THE
BUILDING YOU CAN TAKE A SNAP
AND YOU WILL SEE THAT.
YOU GET DIFFERENT FILTERS
DEPENDING ON WHERE YOU ARE.
RIGHT.
OUR PHOTOGRAPHER IS IN ST. PAUL
THIS MORNING AND THERE IS A