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**** all the time. My girl wants to... ***-shaking helps. Ahh... That's all we got. Take it or
leave it, folks. Take it or leave it.
Hey, what's up, it's Marie and you are watching MarieTV- business and life advice that works.
And today's question, it comes from Margarita and she writes...
Q: Hi Marie, I create cloth diapers and baby products and there are lots people out there
offering the same things. How do I differentiate my product? How do I stand out from the competition
when we really don't seem all that different?
Margarita, that's a great question.
Many of us, especially women entrepreneurs, we undervalue our uniqueness and we shy away
from sharing very important details about our business that would otherwise make Ôem
stand out from the crowd.
We think, "Oh...no one wants to hear my story" or "Everyone should know what I value already"
or "I don't want to brag."
Ladies - get OVER that BS!!
Even though there may be thousands of other people selling the same thing that you do,
you have to communicate how your company is better, different, and more awesome than anyone
else in the market.
Here are five tips for standing out from the crowd:
Tip #1- Tell your company's story. You want to tell us WHY you're in business, what's
the bigger vision, and how did your company come to be?
Stories have a lasting impact, they are how we humans LEARN and REMEMBER best. In fact,
when it comes to business, facts tell and stories SELL.
Most people suck at telling their company's story so if you give this just a little bit
of effort- you'll totally stand out from the competition.
#2- Tell us what you VALUE and believe in.
Do you use all organic materials? Or maybe you give back to a particular non-profit?
Do you have a secret team of magical diaper fairies making each diaper stain resistant
and smelling like cotton candy? Kind of like Oompa Loompas - but purely focused on poop
instead of chocolate?
Oompa Loompa: "Uh, that's not chocolate."
Nuff said.
#3- Create a distinct voice and tone.
Think about your email copy, your website copy, and even your blog posts.
Are you friendly and conversational? Are you formal and fancy-pants? Or maybe you're gangsta.
“Diaperz, *** f*cka!”
Do you have a sense of humor about your product descriptions?
Is your business voice light as a feather or STIFF AS A BOARD? Honestly, most people's
are way stiffer than a board. Whenever possible add a little personality and you'll really
stand out from your competition.
#4- Leverage your VISUAL communication
The way you visually communicate your brand - from your website, to the quality of your
photography, to your videos - even to your invoices can help you really stand out from
the crowd.
#5- Give outstanding customer service
This one is HUGE. Think about the billion dollar behemoth Zappos. They sell a lot of
the same shoes as department stores - yet they are CRUSHING it and it has everything
to do with customer service.
Now before I wrap up the A to this Q, I want you to remember one thing (and it's a Tweetable!)
"Nothing will kill your business faster than being lost in a crowd of sameys." @MarieForleo
So you better rock these five tips to standing out from the crowd and show the world why
YOUR business is the bomb dot com.
Now you're a smart cookie - and I'll bet you have even more ideas to share with Miss Margarita
on ways to stand out from the crowd.
Leave a comment below and tell me your best stuff. I can't wait to see what you'll share.
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I will catch you next time!
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Marie: I'm not gonna say that line! This eats a lot of pizza. It's an educational family
show, what can I say?