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They wanted to use Cross. And Cross dot com was probably taken.
But .eu is... Maybe they thought:
It's going to be a really big domain. And it is.
We are actually one of the biggest golf countries in Europe.
I think we are number 3.
We have almost 500.000 registered players in Sweden,
and almost 500 courses.
And that's a lot for this small country.
Now we are focusing on golf,
but we are producing sportswear you can use in several situations.
A the moment, we are present in 26 countries.
We have European fit, and that's important
for many of our customers outside Europe.
Because then they know, it's going to be more fashionable
compared to other brands.
The philosophy is more to work, maybe, where life and sports cross.
So that is more like, say, our tagline.
Please, use them in several situations.
And you're going to look smart, whenever you have them on.
That's important for us.