Tip:
Highlight text to annotate it
X
DAN GRIFFIS: Our sponsorship has taken a little bit of a
hit over the last three or four years as marketing spends
continue to change.
We found that a lot of the advertising agencies and a lot
of the companies that we do business with have changed a
lot of their marketing trends back to more traditional forms
of marketing, away from sponsorships that are a little
harder to prove from an ROI standpoint.
So from our business, we've had to work a lot harder in
trying to develop more return on investment models that make
sense to lure people back into why sponsorship is a better
investment for them.
Obviously, a lot of loyalty in the sports industry, so being
able to take advantage of that is still attractive to a lot
of retailers, and a lot of CPG companies.
But for the most part, it's a grind, and we continue to work
at it, but we like the prospects.
This year's a lot better than last year, so it's good.