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One of the things I think people don't know about TV commercials are that we utilize many
of the same people that make major motion pictures. For
example, our cinematographer, who's right back here
setting up the next shot, his name is Bill Pope. He shot the Matrix series. We have
the same camera that was used on Skyfall for James Bond
recently. The point is even though it's a 30-second TV spot,
we're approaching it exactly the same way that a major motion picture approaches a big
film. When people see this, they'll feel like they're
seeing a big movie only in 30 seconds.
Century 21.
Smarter.
Bolder.
And faster.