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is your video marketing going to play a role in your sales funnel?
if so you need answer two very important questions
number one; what stage of the buying cycle will your potential customers be
when viewing in your video. Number two; after they watch your marketing video
what specific direction you want the viewer to take
in order to get to the next stage the buying cycle? For example, do
you want them to call you? Fill out a form? visit a specific web page?
make a purchase right then and there? It is questions like these that
will help guide the production. And if you expect your video marketing
to generate leads,
you have got to think about it as more than just interesting content.
it is content that must sell. This means getting your viewers to take the
appropriate action.
Would you ever do a sales presentation and then not ask
for the order? No of course not! the same applies to your video marketing.
Your video is a salesman who must ask for the order a video
can increase your conversions as long as you remember
to ask for the order. Do more video marketing!