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I used to go to seminars and sit up front. I don’t do that anymore.
Now, when I go to seminars or conferences that have multiple speakers talking about
multiple topics at the same time in different rooms, I pick the one that sounds the best
and pick a seat in the back of the room. Why? Because I vote with my feet.
If a presenter is boring, shares stuff I already know or a bunch of fluff, then I want to get
out of there as soon as possible. My time is too valuable to waste.
I used to be conflicted because I didn’t want to be rude or disruptive if I wanted
to leave. I didn’t want to be stuck either.
When talking about online marketing, email marketing, video marketing, article marketing,
and social media marketing, in a virtual sense, the people you want to reach are all sitting
at the back of the room. They can leave your site, blog, video, podcast or webinar without
being noticed or causing offense.
They don’t have to stay. That means that you better share good ideas and knowledge
that helps them solve problems or creates opportunities and do it in an interesting
way.