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Hello and welcome to Book VS Book, each episode two books go head to head in a book battle.
In this episode we have "Anything You Want" by Derek Sivers vs "It's not how good you
are, it's how good you want to be" by Paul Arden.
Is your talent being wasted because you're doing something else? Derek Sivers pint sized
book "Anything You Want" is a crash course in how to achieve your ultimate goal. Yours.
Not your Mum's, not your pet rat's, yours. Whether that's getting a recording contract,
setting up a bakery, or winning the world championships of naked egg and spoon racing.
Do you, baby, do you. This concise book of 88 pages provides the reader with forty sexy
chunks of information on problem solving, people management, and business communication.
Some key points to take away from this book: Point 1) More money, more problems. If you're
flooded with cash earlier on you may find yourself spending your days trying to match
your new Hummer with your blinged out phone. If you don't have it, you won't waste it.
Point 2) Delegate Intelligently. Sivers would gather all the commonly asked questions from
his employees and answer them in front of everybody until they ran out of questions
- that way they can get on with the job at hand without him even being there. An efficient
way to move forward. Point 3) Be prepared to expand. If your business doubled in size,
could you handle it? Sivers always knew how he would react and had a plan in place and
you should too. In Sivers' own words: "Business is not about making money, it's about making
dreams come true for yourself and others." A lovely sentiment, coming from a millionaire.
But maybe, you're out to make some hard cash. The elaborately named "It's Not How Good You
Are, It's How Good You Want to Be." is a bible of key ideas on effective business strategy
and marketing by advertising guru Mr. Paul Arden. This book has a quirky layout, it even
features double page spreads of retro photographs, illustrated quotes from Einstein, John Cleese
and Napoleon. Some key points to take away from this book: Point 1) It's about desire.
Talent, will only take you so far. Only with a burning desire to succeed and a mad work
ethic will you ever be able to afford that gold plated Dodo. Point 2) Focus on now. If
you're too busy looking ahead, you lose sight of what's directly in front of you. Swap your
binoculars for a magnifying glass and concentrate on the current opportunities. Point 3) Complete
that mad idea. Henry Ford said, "If I had asked customers they'd want faster horses."
Go through with your crazy idea, who knows, you may change the world.
For Sivers, success means pursing your dreams and sharing the outcome with those around
you. More money more problems, delegate intelligently, and prepare to expand.
For Arden, success means a seven figure contract and a fully staffed mansion in Cannes. It's
about desire, focus on now, and go with that mad idea.
You've heard from us but what do you think? To join a Book VS Book debate, read one of
the titles featured in this weeks episode and visit www.virginmediapioneers.com/bookvsbook
to leave a comment.