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In my opinion, creativity is something
that always happens in a private space,
because in such a place can happen things
that cannot happen in other places
and are the premises that allow the
rest to evolve,
from a poetics to a defined style.
It is needed a strong discipline, and in a way,
these 10 square meters, they make me think
about a monastic cell where discipline
is necessary and pretend to have deadlines,
especially when you are not on real assignments yet
is very important because it’s the only way to gain
results at the end of the day.
RAGIONE E SENTIMENTO by Fabio De Luca
I think imagination is something that is inside of us
and that creaivity is just the capability
of organizing memories.
Therefore there is creativity when you invent a joke,
when you reshape a story
in a different way, so being creative
or imagine things that do not exist,
probably would only mean that you are able to
link different paradigmas
coming from different worlds.
So, for instance, an apple, which we all know,
like in an illustration I did,
peeling it a little,
showing a little more of its core and using
the little seeds to create the mustaches,
can become a protrait of Hitler.
I really try to think using what is called
“lateral thinking”,
which means watching that object from a different point of view,
trying to make an effort of decontextualization of the thinking
trying to imagine it in a context
trying to imagine it in a context that does not represent it at all.
I work in digital, so at the beginning,
when you submitted digital ilustrations,
there was always something a little bit “alien”
for the fact that an illustration that traditionally
was made in watercolour, oil, gouache, acrilics, or tempera,
was now made with pixels that nobody knew what they were.
So I think that the exigence of using textures comes,
at least at the beginning,
from the need of heating up the digital drawing.
The use of textures tries, when it is possibile
to include an error,
something that computer is not able to make,
some staine just if it was a misprint
or a crumpling of a sheet of paper,
just like if it was a little scrunched up
or some stain like if some water was fallen on the paper and
it had dissolved some colour rather
than a drop of coffee or wine when working on the table.
I like to define the kind of illustration I make
as “democratic illustration”,
meaning to me “accessible”.
The aspect of accessibility to an audience as wide as possible.
And this is very important to me
if you don’t want to suffer from provincialism.
If I draw the milk box, or buses,
rather than any object exactly as I see it from my window,
it is likely that it’s going to be quite difficult for people
who don’t live in my village, town or country
to identify themselves in my illustration.
The risk is to become generic
and empty, tastless,
while the effort is that of
being universal without being generic,
therefore having a strength,
keeping high and intense the tension of the image.
Illustration in the United States is considered,
much more than in Italy and Europe,
an art form to all effects.
Now I think that it is partly true.
it is not a pure art form because
art normally does not have
such directive clients as illustration,
but for sure there is a work
that is very similar to the one that artists do.
I always think that in an illustration
there is like a sprinke of salt,
just like when you put the salt, and you put more or less,
making it more tasty and
that taste is the artistic ingredient, depending on what you need to draw.
In 10x10 there was a great window
on a crowdy square full of cars
and the similarity with the computer window,
or the windows that open when you launch an email program
has come immediately to my mind.
In a way sending a message
from the computer window
is like sending it with a homing pigeon
form the phisical window on the square.
And the biggest satisfaction
is to to see how these messages
are thrown out through the imaginary ether
to Los Angeles, New York, rather than to Japan
and to Paris and see how many
many of these pigeons then come back
with a response message hanged to the foot