Tip:
Highlight text to annotate it
X
Event ID: 2097543
Event Started: 2/5/2013 4:00:00 PM ----------
Please stand by for realtime captions. >> Good morning, everyone. We will be starting
shortly. In about two minutes. If you're having technical difficulties, called go to webinar
at 1(800)263-6317, select option two, option one, option one.
>> . >> This one is above and beyond metrics telling
the story with your reports. We can all agree that we have data with our web properties
am a visitors, traffic, and a key part of the Digital Gov strategies to start to make
position and meaningful recommendation based on that data. Serra from GAO is here to help
us learn how to make our reports and presentation, engaging and compelling so they tell a story.
Sarah is an analyst at the Government accountability office and she recently completed the detail
in their * * * * a detail in their office of public affairs where she developed the
agency process for analyzing and preventing key Google analytics and social media metrics.
She had to develop this process because there wasn't one in place. We will have plenty of
time for questions at the end. Feel free to type those in the chat box.
>> All right, please bear with me, I have a cold, I want to start by actually showing
a template I have four quarterly we report writing. At GAO we put analytics in our site
about mid-March of last year. We have been doing this process for almost a year now.
Quarterly reports are great opportunities to create take a big picture of your website
and try to figure out what key steps you can take next and do this on a regular and routine
basis. >> With the registration for this event, there's
a link to the quarterly report template and I want to show the template starts with a
one-page highlight of key bullets that you can use to subscribe some of the metrics in
the site and simple language. The bulk of the report is done in question-and-answer
format and it looks like we key questions of your site and some bullets on how to counter
the questions in a way that try to use language that anybody in your agency will be able to
understand, so that you can give us an executive at your agency, anyone interested in the analytics
and they will see the story of the website and be able to understand the data. This is
a quick look at the Word document, I want to switch to the presentation so that you
will be able to see where I got all my answers and analytics.
>> Some key reasons that I like to do quarterly reports, they can be useful and help answer
key questions about your website. You can take stock of the changes that happen over
the quarter and propose recommendations to improve your site for your users.
>> What impact this your site having? How many people visited the site? The way I like
to answer that is looking at your number of unique visitors, number of visits and page
view. You can find all of this information in the audience overview part of your analytics
report. Over the quarter you can see all the unique visits about 565,000 visitors. Unique
visitors is any person based on their IP address who visit your website at least once during
the time period . These visitors may come during -- more than one site and they will
not be reflected in the number of visit. All of the visitors came a total of 907 times
to the site over the time period. During the visits they have able to view more one-page.
Altogether the page if you accounted for about 3.5 million-page for the quarter. About 1
million-page views a month. We put out about 1000 new reports a year so we have a lot of
pages on the site. This helps show us that these pages, all the content is being trafficked
regularly by public and other users. >> Say that you want to know how much your
visits grow from one corner to the next or maybe you want to compare it to the previous
quarter in the last fiscal year. You would be in the overview tab end up at the top right
corner of the screen you compare that date range. This will provide a comparison for
all those metrics we looked at, but I took focus here on the visits. You are hoping that
people will come more than once during the quarter. There will be more reflected in so
that vendor unique visitors. It is a great way to use to capture the growth in your site
from one quarter to the next. You see the growth here about it's about 5%. You can also
pull out a nice visitor flowchart to see how your visits have ebbed and flowed during the
quarter are you you will see the drops for the weekend and holidays. This is in the audience
overview report. We also have a spike in our data. This is a great visual to help show
where you had any peaks in the data. And you might be wondering how do I know what they
were looking at when that spike occurred? You can narrow the date range and come over
to the content section of your reporting go to the landing page. All the navigation on
the last -- on the left I have the red box around. You can come back to the presentation
and find the data can. You can see anytime we highlighted it. Now we are under landing
pages. Landing pages is the standard -- a starting page on your site. Westat page, what
caused the big spike in traffic? You can see the landing page the second one down, the
/ products. The reports we put out our product summary page like an online highlight page
of that report. In the quarter, we might see a product summary page getting a few times
and -- a few thousand-page view. This one almost had 20,000 visits. What is this -- that
is what the spike was coming to this one-page. It's nice to be able to provide some context
about and spikes in traffic. >> Looking at the engagement. How engaged
where your visitors when they were on the website. What are some key answers to that
question? A few metrics you could use to answer the question our bounce rate, the time spent
on the site, number of pages will test, and the number of new visitors.
>> Coming back to your audience overview, answer to all of these will be here. First
let me talk about bounce rate. It is the percent of the visitors who looked at only one page
on your site and immediately left. This can be a measure of engagement because they can
show how interested people keep. If you have our high bounce rate, -- and there may be
some things you can change to help lower that bounce rate. I will talk about that war in
the * * * more in the presentation and to make recommendations. You can see that the
time, the bounce rate was about 50%. Another measure of engagement is looking at new versus
returning visitors. Somebody's coming back to your site, they likely I will helpful contents
-- content helpful and they want to come back a few more. The higher visitor number that
is the indicator of how sticky site is so how much people want to come back for your
content. I have a great number to keep track of overtime. Similar metric to look at stickiness
of your site will be visits per visitor over the time., this is a direct metric that will
come from looking. Unique visitors and also the number of visits to your site. It will
be about 1.6 over the time. And that will be from the dividing the number * * * the
dividing the number of visits by the number of unique visitors. And in addition to those,
we have metrics that look at time spent on the site and the number of pages viewed. I
am going to go to the next slide to talk more about that.
>> Looking at the average pages per visit, our average pages through her visit were about
3.95, that is on the last slide. Every over to see the segmentation of that data. If you
navigate over to the audience behavior and look at engagement, on the page, you can see
how this breaks out into chunks. It's about 50% of the users view one page and then leave.
The smaller number of you to pages, even fewer, three pages, four and so on. If you are going
to look at the average number of pages viewed, being about four, then you're missing the
part of the story that could look at number of looking out one or two pages.
>> Really similar to the center duration, on average, though the situation is about
three minutes. When you are in the engagement, the time during the visit duration for the
performance pressure, you can see a lot of the visits, the majority lasted only zero
to 10 seconds. This is another helpful cute to see how your -- hopeful cute to see how
many people are you coming and then leaving. It may shape the recommendation for making
changes to the the pages that users dentist doctor visit on the site. I will talk about
that for us we call. >> Looking at the source of your traffic.
Where do your visitors come from? They can be broken out and looked at in a few different
ways. The first being the percent from search, direct and referral traffic. And how much
of your traffic is coming from social referrals, and also how much of the traffic is coming
from mobile devices. >> First, looking at search, referral and
direct traffic. This is under traffic sources under the overview section.
>> Search traffic, this is traffic coming in from Google, keyword on Google and then
to your site. Referral traffic is any other site linked to your site. It could be newspaper
organization that links to your site, and it includes social media or a blog, and direct
traffic will be people who are typing your web address or they have your weather dress
marked or from an email. Mrs. * this is most of the traffic comes from. In a good amount
comes -- coming from direct traffic and we have a lot of email feeds, this is the -- this
could be a good indicator of -- being used. >> And in the source of that referral traffic
here you can see I've navigated over to the source of the referral traffic and for us
in this time period, the highest referral source came from Wikipedia, followed by Facebook
and twitter. You can also sue the -- see the source was under -- with a yellow line as
you navigate there and you can see all of the cash for your referral traffic.
>> And then looking at your social referrals, you can see that about 18,000 visits came
from social referrals, this would be Facebook, twitter, all of that combined. Analytics gave
you an automatic percent of how many came from social, but you can easily get that yourself
by dividing the social misfits from the total visits. For us, about 2% of the visits came
from social referrals. And then you can see some of the top forces were Facebook, twitter,
StumbleUpon. If you are some of these, it's great to see how much traffic is coming in
from these places and if you want to get a full list, you would look on the left-side
under network referrals and you can get your whole list under the network coming to your site.
>> You can make a pie chart to show the different distribution of this searchable traffic and
breakdown of social media. A quick take away visual.
>> And looking at mobile devices. You can see under audience, mobile and devices, you
can see the total visits that came from mobile. Under the line graph. About 60,000 visits
came from -- for us about 6% of the visits came from mobile. If you look under the mobile
device info at the bottom, you can see the top devices coming to the site where iPhones
and iPads. This information help inform our decision to launch an iPhone app yet we have
a mobile app for iPhone users. We are looking at do we want to look at -- do one for android
as well and that information is coming from android and BlackBerry. You want to be under
devices, but click over to operating systems and android Heise has so many different devices
that the best way to see the total coming from android and as well as a Blackberry.
We were able to see that a lot of the users are coming from the android devices and then
decided to develop an android app that we now have available in the Google store as
well. So looking next at frequent flyers. Which groups came to your site most often?
Unless you can look at in terms of how many federal agencies came to your site, and also
the thought of primary customer or primary focus, you can look at they came with the
site and their interaction. First looking at network referrals. This is under audience,
technology now under network. Under the service provider less, you can see the first one is
probably going to save Verizon or Comcast, that's you private -- at home coming into
the network. The other one you will see further down on the list, service providers coming
from other federal agencies. One I'd like to use is looking at for the top fifties service
providers, how many were from other federal agencies. We do a lot of work, reports looking
at other federal agencies so it's nice to see how they are using our sites unless they
were really interested in one of them, maybe you are at CDP and really interested in how
DHS as a whole is using your site or any other example, you can make any -- segment and use
that service provider name, create a segment and then almost engagement * * all those engagement
measures with that you will click and after you make the segment, say you want to see
it and it will show you all the engagements, the bounce rate for the segment, pages per
visit, the time on the site, you can see how that compares to the general traffic coming
in to your site. It's a helpful tool. I will show another example of why you may want to
use that. >> You can also look at the geographic distribution
of your users. Maybe you are interested * * * you're interested to see the breakdown in different
states or you are a State Department and you want to see the traffic from other countries.
Under location and audience, that's where you will find that information.
>> If you want segment to work on a specific area, maybe if you are working on disaster
assistance after hurricane Sandy, you want to see what the traffic was light out of New
York and New Jersey. You could make an exact same -- a segment to include both of those
region and see what they are engagement was like as well. These are a couple of ideas
of how you could find more information about any key group you are interested in.
>> And then hot topics. What were our users looking for? They're coming to your sites
and now they are on your site. You will get from the keyword search term and then internal
sites search term. >> External keyword search are the traffic
that's coming in through search. About half of the traffic came from Google. You can see
the keywords they search for the brought them to your site. The basis of -- words that represent
you in your terms. When they are on your site and doing internal site search. The internal
site search is when you have a search box in your site and you can see what they are
looking for. This terms of probably more specific maybe they aren't looking for training, requirements
and blog posts. Another nice way to a percent that day. Would you find it? First, for the
external keyword search, come back to your traffic sources, go to overview of your search
traffic, and navigate over to keyword she shown therein read. This is going to give
you all the keyword sublet the people in your site and how many visits were generated based
on that. I recommend that you export that to Excel and I will show you how to turn that
into a word cloud. Let me bring over to the internal site search. For the internal site
search instead of being under traffic sources, navigate over to the content, under site search
and look at the search terms. One caveat is that this won't necessarily be set up for
you in the analytics. Your account administrator or agency will have to [ audio not understandable
] the site search. When you come back to this and you see you have no data, just email them
and say could we please turn on the site search feature and it's not automatic it is every
agency will have a different customization as to how site search is captured and they
have to account for that when they start [ audio not understandable ]. Once you have the data
you can see the list of the terms and you can see how many searches happen for each
of those terms. You you can also exported to Excel. Once you have the data in Excel,
you can go ahead and combined the first two columns separated by column. To do that, you
would write that formula that I have there for you, combined them with the column in
between and you want to do that because if you were to come over to word.net, which is
a free service, you can paste your string right into that box and then click the submit
button and you will get Ward Klos (dot) will pop up for you with the different sizing and
fonts and layouts. It's a fun to get the word cloud and they will have a high impact quickly.
>> Starting places. Where do visits begin on your site? Coming back to that idea of
landing pages. Looking at what percent of your traffic is starting on the primary landing
page. This might not be your homepage. For us it's not. When we think about how people
start with the websites you think they have a homepage and they click one of the links.
There are so many * * * so many ways that people can get into your sites. As we talk
about other sources, they might be coming in from a different place on your site. It's
good to know what that page is so you know the first impression for use. And then it's
great to look at percent of traffic starting with the homepage and then how people are
navigating from your primary landing page. Make sure you take the last bullet first to
see generally how people are navigating around on your site, come back to audience and look
at the sitter flow. Here, under visitor flow, you can see page people are starting on and
starts with backslash products. They get their own product summary page which will start
with backslash products. What we find that about the process is that most of the traffic
for sites, 50% of more in the quarter start on one of our product summary pages. By contrast,
the next one down is backslash -- that's your homepage and you'll see a smaller amount of
traffic starting on the homepage. The red arrow coming off ghosts show how many people
are leaving from those pages. You can see a pretty big number of our traffic and the
product summary page. [ audio not understandable ] go to our homepage and the second interaction
density to go to another product summary page. For us the page is a key page on the site.
If you want some detailed numbers on these, you could go to your landing pages, and then
you will see the first one at the top for us is backslash connect, that is our own -- homepage,
if you look to the right, you will see 30% of our users leave from the homepage and under
visits, you can see how many of the visits are on our homepage. About 30% for us and
we will take the et cetera the homepage divided by your [ audio not understandable ] visit.
In addition, I mentioned a lot of the products page. In landing pages, if you run a simple
search for the first part of the string backslash products, you can see 436,000 visits about
half of our visits start on the product summary page and you can see the -- for those pages
was about 60%. It's about 10% higher than what it was for the rest of our sites. Based
on a lot of disinformation we made some key recommendations to improve the product summary
page and I will walk you through some of those in a minute. Taking a step back and looking
at your key pages, overall. Webpages are your -- not just where they are starting their
experience, but what are some of the top trafficked pages on your site regardless of whether it
is the second or third page they looked at when they were on your site. You can see what
was the page with the most of you, another -- how many use the homepage get. And primary
may be secondary navigation item, think about our across the top of the screen usually for
us it's written testimony or legal decisions, career section, primary navigation. Wanting
to know how many page those how many views those sections are getting and some other
key areas * * * of the key areas of the sites, we have collections that we do on our -- list,
duplication overlap, these are bigger than one individual reports that we put out. They
got an area in the website set up for them. We like to see how the key sections of the
sites are doing as well. A great visual for this information, instead of bullets out the
homepage or product -- is a particle page view period . You can put the page on the
top do you very top, you can change the number on the site to your actual page views. Try
to use some different pictures to see 2% different areas of the site without making the users
do a lot of reading. I also like to highlight our site -- as 50%. And put an asterisk around
the one it is much higher than 50% just have to keep an eye on those [ audio not understandable
] as well. When you get this information, you would come over to the content and go
to content to drill down. I will click again. The ones that look like folders, this will
be a whole section or whole group of pages. The products page, that's million-page view
for the quarter. It is the top traffic page and then start to see some of the other primary
navigation item like legal legal decisions, the produce, -- reports and testimony, about
the about us site. We will likely see similar things at the top of this for your primary
navigation item. And then the one in number three that looks like a webpage, a square
icon that individual page. If I were to click on the product, the one that has a folder,
I can see another page that makes up that one section of the site. Where is the index
homepage is one page. Any pages that are often your site are great to highlight those in
the page view pyramid as well. A little bit more on the homepage. Where the users are
going from m your homepage. Here, you can go to the content in page analytics at all
these little orange boxes will be significant and the percent of clicks to the different
links on the homepage. You can see where people and navigate and where it's getting less traffic
and you can get additional ideas for recommendations. We have one area that has quite a lot of links
many of them were not getting even 1% of the clicks. Lead to the information to streamline
the content on the site about homepage. And to make it more visually appealing with more
traffic. You might learn something new about your homepage.
>> Next steps, recommendations. This are probably not a surprise for you based on the data I
talked about. The first one that we have done is we updated our homepage. On the left you
can see what it used to look like. It had gotten a lot of links. Use try to streamline
that, shown on the right. The little pictures on the bottom of the left-side the feature
topics, those are some primary areas from the key areas where we want to -- like to
a high-risk part of the site -- overlap, we move those higher on the homepage and give
them new icons and you can see them on the left, orange, green one. We will continue
to monitor this with future reports to see how this plays out.
>> We talked about product summary page a lot. You can see it is so a lot of text when
you get to the page. What we are trying to do is make this a more welcoming page when
people come to the site, we want to feel like a homepage there most of the traffic starts
or trying to put in links to our key content, get more traffics the mic, graphics, more
more welcoming experience. Also we have takenwhat we have learned from this to help our key
issues. This is a new page or new section that we launched last month. We have been
able to use the information in terms of how many tabs will use -- will be in some of the
pages. We know that I users * * our users are viewing about four pages on average and
* in trying to limit the number of tabs so the content is in the number of page [ audio
not understandable ] also making it visual getting multimedia embedded and on the right-side
you're getting examples, one of the key issues pages and you can see a nice graphic, and
color, text and bullets, icons are easily visible. Trying to take away and make this
more engaging. >> We are also trying to increase our visibility
on social media. [audio not understandable ] our -- we have seen I traffic grow from
social media. We had our analytics data and we have a good trend for us and we have a
presence on Facebook and twitter and we are trying to meet our users where they are and
get the content out to them. And the really helpful way. Doing all we can from social
media. >> That takes me to the end of the -- I want
to go back to
the quarterly report quickly. >> as I mentioned, I know there's a lot to
take in. The quarterlyreport template is available for you as well so you can see some ways to
highlight all the data, question and answer format and you can see how the graphics fit
in with the presentation. Hopefully a great tool for you as well. And then in addition
to the report, we also do a weekly report. The weekly report as a little bit less data,
but some a few high-level things we keep track of. Any webpages, their traffic, and the like
to mention if you get it big Spike and mobile or social media, and milestone metrics and
then metrics from analytics. People came to the site, I many pages did a few, along with
a staying, where was the traffic coming from. And then we are another social media platform
and an iMac how * * * [ audio not understandable ] how the number of Twitter followers are
increasing, mentions from Twitter and Facebook likes, how many unique people saw our content,
they are listed here and you can find all the data in Facebook and other sources, Flickr.
Some ideas on a weekly basis. Analytics information I looked at that on a weekly basis has a link
here to a dashboard configuration. If you have your analytics open, click that link
and you will have the same dashboard I use a an you can see on a weekly basis I look
at as well. That is the [ audio not understandable ] template. I think it's helpful to do a quarterly
report, more in-depth report and then the weekly report a little bit smaller, a lot
of information that go into it. -- [audio not understandable ] the users and if you're
trying to do a weekly report that a monthly basis, that would be a burden to do every
month. Not much time for you to really think about some key next steps and less time to
see how those changes [ audio not understandable ]. I found for us the quarterly timeframe
has been a nice balance. So that is all I wanted to say and I look forward to your questions.
>> We have a lot of questions. The topic sparks a lot of interest. Before we go to the questions,
is it possible to go back to show how you got the percent of total traffic that came
from social media. >> The percent from social media, let me go
to the source area. >> You always go back and look at the slides.
You can see I navigated I know the navigated to the social overview. And then you can see
the visits from social and that's about 18,000 for us. I divide that by total visits to see
the percent of the visit that came from social referral. That is how you would get that data.
>> As a reminder, we are going to be posting a link to the presentation on the dash and
we are recording it. If you did not have a chance to join today, you can point them to
the -- . >> There are a couple of questions that came
up bounce rate. There * * * * out bounce rate. There seems to be a mixture of interpretation.
They did not find what they want and left. How do you figure out which is which.
>> That's a great question. I think part of how you get to know that this by looking at
some other information I talked about like how long were they on the site. If it's also
half of the users are there from zero to 10 seconds, I doubt that they found what they
wanted. It's -- it strikes me more that they didn't fund, but they wanted and left. In
addition, we do [ audio not understandable ] we also brought in users who represent key
demographics of our site. And ask them questions about product summary page to get a sense
of the Sid meet their needs question mark because that's where we see the most traffic
starting. [ audio not understandable ] they did point out a few w things that I like to
see enhance on the page. They'reworking to make those changes. So in combination of looking
at some of the others stats, if you can, usability testing is great. Of course your customer
satisfaction surveys. You have those on their site as well. That could be another way to
get an insight into what your users are thinking and writing comments about their experience
on your site we may get something from that as well.
>> Is there typical standard range for the bounce rate the government website strive
for?. >> I have heard that 30% is great. 50% is
okay, pretty good. 70%, not. Not so good. It anything much higher than 70% you might
-- something set out wrong something in the -- zero bounce rate that could be an indicator
that it's not working. Between 30 and 15 * 50% is probably good place to be. In addition
to that, look at your landing pages and see over -- that's getting a lot of traffic. They
have a higher bounce rate dress up your site. That could be an indicator where you could
target some of the next steps to focus in on some of the top pages that have higher
bounce rates and get more thing
>>> *** for your buck. >> How do you use the data to tell a story?
For example, you have these reports. What advice call what other details stay put in
the quarterly reported why? Website management, agency management questions you're trying
to answer and how are you doing that?. >> In the report, you'll see a lot of the
high-level questions, and try to answer -- that's a great place to start with telling the story
of your site. Part of the story is going to come from where data shows. We have a big
focus on the product summary page. For example. In trying to reduce the number of visits such
as the government page they stay zero to 10 seconds. The story came through looking at
all this data. Writing it this way. When you are thinking about your recommendation, that
can help shape how you talk about some of the information and how you put context around
it and to your site you will know when you get into the data you will see that looks
odd to me or how we can work to improve this or that. I think once you're in their looking
at the data, you are going to get a sense of that. I think another helpful think this
are sending it in a user-friendly way that also tries to be full of jargon. I try * tried
to write it in a way that is accessible. People are going to read this and engaging. I have
another presentation on the how to website a form call in October on meaningful metrics
and that's a great example of how I present information and I use a presentation for that
as well. So that you can see the story it's a little bit more focused on a few key areas
and this is pretty encompassing report. It gives you an idea or telling a story with
your site. >> Can you describe the value of reporting
on internal searches versus external? Additional strategy focuses more on on-site search. Is
there value in reporting on the external traffic from Google being as opposed to keeping anionic?.
>> I think it's nice to keep an eye on the external to see what people are coming from.
That helps and forms the health engine optimization. That data can be really helpful for that.
Internal site, if you have people searching for something over and over, we are seeing
a lot of searches for yellow book for example, that's a key document we have that is used
for government. We said let's highlight this moron the page. Let's change the homepage
with the Nikon and folks can inform your decision-making. And you can see the the difference between
externally versus internally. >> To clarify, the digital analytics program,
is that * -- they focus on internal and external. That's good for everybody to know. This person
has a question about external keyword search, what is the term not provided mean?.
>> My take on that is that not capturing everything that comes in. Maybe sometime not getting
information or something is blocked. There's a term not provided when they search. There
so many different answers to that. There welcome to contact me.
>> Internal versus external searches, external is for marketing purpose and internal is how
well the users can find the content on site. >> That's a great word to streamline that.
Thank you. >> Can you go back to the dash to the incitement
by hostname, could you go back and demonstrate the same example that. This is how you are
looking at different sub agencies with the digital analytics program. You have gone back
earlier in the presentation, does that ring a bell ?
>> sure. >> First I pull up the service provider name.
You can take any of these names and then over here, you would make a segment. You can include
a service provider. You will have many different choices to use. Save this segment and then
you're good to go. You click to say that -- click and apply the segment and go back to any of
the engagement that we were looking at. That segment applies and how it compares to the
rest of the traffic on your site. >> Thank you. Going back to the weekly reports,
how much time should the staff person set aside for the weekly and quarterly report?.
>> The quick the quarterly report is used by the dashboard configured and again I have
the link to that. A link to the dashboard right in the Word document. You just have
to set your date range. It will be right there for you. The other one it depends on where
you are tracking. I would say maybe an hour to do this once you got the hang of it. Quarterly
reports takes a kes a bit longer. It's a little bit more involved. When you get the hang of
it, maybe [ audio not understandable ] to get the draft done. And get some input. A
few days. I have done this a few times now. I tend to know where I'm going when I'm looking
for it. If you are starting out, give yourself more time.
>> Going back and clarifying about the bounce rate, there's not one standard for government
websites and it depends on the kind of website like it's a navigational, it may have a high
bounce rate because the purpose, and others may be more content heavy. So the bounce rate
may be better. Bounce rate cools should be defined and set within the website type in
mind. >> That's a great point. For your purposes
referring out, a lower bounce rate it means based on that source, that's a great reason
why testing can be helpful to make sure you are on track and looking at any of your satisfaction
survey results data to see similar playing .wav.
>> We are making changes to your website, what time. To give yourself to reevaluate
and measure that success of the changes made. >> We do a quarterly report every quarter.
If you made a big change, I will look to see how it did in the quarter and the weekly report
that's another great option. When we launched our key issue section of the website, we didn't
just wait till the next quarter to see how the data did a * area we looked at the delivered
[ audio not understandable ] to see what * you what the traffic was initially to the site.
>> When you were referring to the email feed do you * * the link to your site and writing
newsletters ? >> we have links doing topics and you can
promote on the website and you'll get an email with updates whichever e-mails you signed
up for. And we see a lot of traffic coming from direct. Based on the landing page, where
they are going from that if we assume is coming from an email. It's a long string somebody
did not - directly into the * the site. >> You mentioned usability testing, do you
do the deed testing any end of that * * * in of that.
>> We do usability testing. Maybe we will focus in one or two areas of the site may
be for users at a time come in and asked question about the site. It will be testing with the
key issues about page. We have different versions of the front page based on the information
without of the usability testing. We are able to take and learn from that and come up with
-- and we did [ audio not understandable ] so we could quickly get up a revise landing page
or homepage for the key issue site. >> A little bit of both.
>> Is the sites * site set up with profiles. This person has a large site with entities
and they want to make sure each entity has every granularity you demonstrated.
>> We have the one main site, GAO.gov. We have two profiles, one is for all the traffic
coming in to the site. The second profile set up excludes all the internal traffic to
the site. For us, seeking the best practice to include the internal traffic. So you get
a sense of how the public is using the information. You have to sort of make a call based on your
site and how it's used. That can be a helpful thing to do. I want to mention -- in the other
[ audio not understandable ] a form call in October, the shell link to a Google analytics
for government manual that I put together and that has more detailed information on
the whole aspect of analytics that I found helpful to use. It has more detail and setting
up profiles, , difference between [ audio not understandable ] profile and northern
segment and how to set up your internal site so it's up running on your site * * * * and
running on your site. There's a link to that and we will be putting together a blog post
to follow up this presentation and I will make sure to link to all the resources in
the blog post as well. >> We will also send the link to the forum
call additional resources in the follow-up email so people can have that. Sarah will
be writing a blog post for us. We will include the link to that all the attendees you.
>> Is there a limit to the number of profile in the Google analytics.
>> I don't think there is. If you're using the standard version and I don't have the
number off the top of my head. I have to get back to you on that.
>> I think we have time for one or two more questions. Can people contact you, provide
-- -- was the best way ? >> I have my contact information here. I have
a site. From their you can get my twitter and my linked in profile. You're welcome to
email me. At my work email. We can provide my last name and at GAO.gov. I'm happy to
be touch and answer my questions. >> We are about 12:00 o'clock. I will go ahead
and answer one more question. Some high-volume driven content have limited audience for traffic
is not the best metric, how do you tell stories use analytics to look at that issue when some
other examples are driven by numbers?. >> One way to do that may be to take a look
at the numbers you are using. Maybe it's not getting a lot of traffic. Maybe when you are
in the [ audio not understandable ] there's the bounce rate or the * * *, : people are
staying in the area longer and you might see a couple measures of engagement to look at
then you're not looking at your analytics data. Usability testing for looking at the
survey results to see from there. You might be surprised what you see you look at the
analytics. Some key areas at our site we were not seeing the traffic we were hoping to see.
That's part of the recommendation I talked about in made on the homepage giving a new
icon. Moving them higher on homepage. Highlighting them. We have seen a higher traffic after
those events. You might find recommendations for ways to highlight those more. Thanks for
the question. >> Do you use a free version of analytics
question. >> We do. I would like to mention the government
terms of service that you can find on the how-to page as well. Take a look at that,
we are setting it up. We use the free version and do all our analysis and house.
>> There's a limit to the number of profiles, 50.
>> Thank you. >> Thank you so much for taking the time to%
to us and * * * * present to us and answer all the questions. We appreciate it. As a
reminder,you should receive in the email box a link to the survey. Please take the time
to fill it out. It should not take very long give us your feedback and give us feedback
on dback on additional training. Again, thanks to everyone for attending. Thank you all so
much [ Event Concluded ]