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SIkich was an integral part in helping us determine what our branding was going to be.
We didn't... we came into it knowing that we needed a brand and we kind of knew
what we were as an organization but from their own we basically...It keyed off of
two things. one we're named VELA, which is a a constellation in the southern
hemisphere. So we kind of keyed off of that, the fact that it's constellation, to build
the branding of
of stars and so forth. The flip-side of that was the personalization of our
organization and and not making us just another corporation and giving
us a a true human side
so we came to Sikich and uh... kinda said we're starting from nothing.
And what Sikich brought us was roughly twenty-five logos
which kind of helped us to find our look and feel and our brand and so there's a lot of
selection to choose from a couple iterations
and decided on one. As part of the process we developed an Internet web
site.
We did not have one. From there we we took that that general branding and
schemes and Sikich
designed a layout for our Internet site. We had a couple challenges with respects
that we had to fit the layout of the website into an existing portal
framework.
So Sikich was very accomodating in working with us to make sure that it fit
the framework that we had to put it on top of. top of
From there we'd wanted to start to
personalize it
uh... make it very useful and very interactive for our customers
So that's where what this idea of the photographs kind of grew out of,
We came to Sikich and said that we're looking to the to personalize it
the sites and more, and the idea of having employees to the site.