Tip:
Highlight text to annotate it
X
(Image source: CNET / Facebook)
BY COLLIN RUANE
Facebook is launching a new attempt to make it more visible on the Internet.
The company announced Wednesday certain users can now embed their posts on personal websites
and blogs. It's an effort by Facebook to generate more traffic to the site. (Via Bloomberg)
But you'll have to wait your turn to embed posts. So far, only a few popular sites including
People, Bleacher Report and CNN are allowed to use the feature. (Via PC Magazine)
A writer for TechCrunch says the new option is a good way to help Facebook generate even
more interest than it already has.
"The fact is that there's huge traffic and influence to be had by hosting breaking news
and eye-witness accounts. It's those world-galvanizing moments, and not just private tidbits about
our friends, that stir our emotions."
It's an addition to other features added in recent months. Earlier this summer, the social
networking site launched hashtags as well as its graph search. (Via News 12 Connecticut)
And besides getting more viewers, Facebook is also set to launch new advertisements.
(Via KSL-TV)
According to the Los Angeles Times, Facebook will start selling 15-second TV-style ads
later this year. The price tag could be as high as $2.5 million a day.
It's all about the timing. Facebook can wring out that much per ad because advertisers will
be able to target the traditional prime-time television audience online. That's as many
as 100 million people every night. (Via Softpedia)
But a writer for Salon says ads are the last things Facebook users want to see on their
news feeds. The writer adds there are also many unanswered questions about the new move.
"Will users be able to stop them from playing immediately after they start, or be forced
to sit through all 15 seconds? Will users be able to indicate to Facebook that they
don't want to receive ads from particular advertisers?"
TechSpot points out even if the ads are unpopular, they'll only take up about 5 percent of a
user's news feed. Furthermore, an ad won't repeat itself more than three times per day.
Following major changes at Facebook, the company's stock hit its highest point ever Wednesday,
14 months after its IPO.