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Pinterest For Your Business Analytics Tracking Video
Intro With its millions of active users, Pinterest
represents a huge market for companies to communicate their visual content to their
customers. Even if you are already established on Pinterest, how is your company performing
on the growing social channel? With the help of Pinterest tracking tool, you can track
all of your content to determine the best strategy to reach your target market.
*Could show the main page of the analytics
Analytics To start, access the analytics tracking by
clicking on your business name in the upper right hand corner to access the drop down
menu and then by clicking on the analytics tab.
*Show going to the business name in the upper corner and selecting analytics
Business on Pinterest have the ability to measure: site metrics, most recent Pinterest
activity, most repinned content from your users and the most clicked pins from your
users. All of these metrics can help you determine what content is popular, what content needs
to be improved and how Pinterest influences your companys website. To further analyze
data, the Export tab allows you to export all site metrics as a CSV file.
*Show each tab being click on and what information is displayed under each tab.
While in the analytics menu, the date range can be changed to display analytics for a
certain period of time. Click on the start date and the end date to specify what you
want to measure or analyze. *Show the calendar and how to specify a certain
range
The most insightful analytics for Pinterest tool to help you analyze your Pinterest account
is the site metrics. Under the site metrics tab, four graphs are displayed showing pins,
repins, impressions and clicks. On the graphs, the actions are labeled blue and the number
of people who performed those actions are labeled orange. Either of the two lines on
the graph can be secluded by clicking on the check mark in the upper right hand corner
of each graph. *Show the four graphs and what each one displays.
Also click on a check mark to seclude a graph line.
For more information on what each graph is specifically showing, you can click on the
question mark symbol next to the term for additional help. Tips on how to improve specific
Pinterest metrics can also be clicked on under the question mark symbol to get more insights
and information. *Show clicking on the question mark as well
as the tips within that menu that appears.
When analyzing data, the orange and blue numbers on the left of each graph tells you the average
number of actions taken during the specified date range. You can also hover over specific
points on a graph to display the data specific to that day.
*Highlight the numbers on the left and hover over a specific point on a graph.
Pinterest Analytics Strategies and Pinterest Social Networking Tools
To begin incorporating Pinterest analytics into your social media and marketing strategies,
focus on how your Pinterest account is performing by itself as well as how its contributing
to your website and marketing strategy. The daily average number of pins is a good metric
that gives insights on how your content is performing on Pinterest. The day-by-day data
points on the graph will help you determine what content was pined the most by your users
on specific days (which means the content was effective) and what content did not perform
well (meaning that the content did not resonate with your target audience).
*Show the difference on the graph between a spike in pins and an average day
The clicks and visitors metrics are good indicators on how Pinterest is contributing to your website
by measuring the people who come to your website from Pinterest and the average number of clicks
that are coming from Pinterest to your website. Measuring this metric along with the daily
average number of pins will help you determine what content is the most effective in getting
visitors to your website. This is important because it brings more visitors to your website
who may consider buying your products, using your service or other desirable actions.
*Show the clicks and visitors metrics
Outro Now that you have the basics down, you can
begin analyzing your data to create much more effective content to grow your Pinterest audience,
drive more traffic to your website and generate more customers. . For more information on
how to best use Pinterest and its analytics for your business, contact a Stellar Blue
representative today!