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From the very beginning everything we’ve done has been designed to be very
capable, but also remarkably familiar.
So our goal was to take all the amazing things that people like to do and own
them.
Once our lawyers successfully patented the page turn, we realized there was so
much more we could claim.
So we went back to the legal team and they came up with a patented system of
26 unique characters that you can use to express almost any word in the English
language.
We call them “letters.”
With “letters” people no longer need to communicate with objects, images or
grunts. They can use whole words.
Sure, we could have stopped at just 10 letters, but then we thought, why do that?
Why not go all the way to 26?
You’ll be amazed at what we can do with “letters.”
With Apple’s new “letters” we can write the words “cease and desist.” And we
can copy those words in courts in almost every state of the union.
Seeing your words and sentences in Apple’s new “letters” makes it seem like
you’re that much closer to owning something that you thought was yours all
along.
One of the things that makes us so magical is that we’ve got a lot more money
than you do to defend our patents -- with “Letters.”
Turning the page is just the beginning.