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ATHENA REICH: In this clip I'm going to talk about the importance of a mailing list or
really these days an e-mail list. This is my e-mail list. I had fun made, it on Word,
I have it on a clipboard, I have a pen attached to a string because it will get lost and look,
don't just stick your mailing list by your merch table and hope that people will sign
it, you'll get two signatures that way. This is what you do, in the middle of your show
you say, you stop, you know after between songs you say, "This is my e-mail list I love
it if you guys would sign it. I'm going to pass it around the room, I don't e-mail you
too many times, you can unsubscribe at any time, my e-mails are fun please sign it and
pass it around." And make sure that that gets passed around and you know what often people
don't pass around it and you know what I do? After it, a show I come down and I go around
to the table, I say. "Did the e-mail list come by you?" Really push the e-mail list.
These people could be your fans for years and support you for years to come.