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We sell plots of land
in urban developments created by ourselves.
At the beginning, the ideal means to sell plots of lands,
were the classified ads.
Lately, acknowledging the power of Internet,
we've discovered it's a very useful tool
and with a higher reach than the traditional means.
In the case of Centenario, just like many other advertisers,
they have the need of increasing the visits to their website.
I told them that I had a website.
And they asked me if I did any advertising to it,
and how did I do to increase visitors.
And I told them about my paper and TV ads.
But he told me that my website must be in the largest search engine, Google.
In that way, anyone who would look for "plots", "terrains",
"Carabayllo" or "Lima Norte",
would be sent to my website by Google.
The most important advantage offered by Google AdWords
is the fact that people looking for plots come to us.
We are where people need us.
And the good thing about it is that we can measure it,
and that is very cheap.
Besides, Google AdWords allows me to be on top of the list.
Now, being online is a priority for us.
With Google AdWords,
we're having a very high purchase effectiveness
of the people that come to us by means of AdWords.
Every 100 people that contact us through Google AdWords,
30 of them buy from us.
This is quite high in comparison with the 21 percent of effectiveness
of the traditional media.
And I'm investing below the 10 percent
of what I'm investing in other media.
We have buyers from Italy, Spain, United States.
They don't even see the plots. They just buy from us.
And they do it because we have this tool
that bring us closer to them.
EVERY COMPANY CAN GROW WITH THE HELP OF AN EXPERT.
FIND YOURSELF A GOOGLE PARTNER.