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Hey everyone Derek Halpern from SocialTriggers.com here and welcome to the first SocialTriggers
Insider master class. You're going to love it and based on the comments yesterday there
were more than three hundred of them I know you're all looking forward to this. Alright
so lets just get started. In this video you're going to learn how to land loads of press
both in the mainstream media and in the blog world and to really just put this in terms
we care about you are goint to learn how to get traffic, leads and sales by getting press.
Alright so lets jump right in you ready let's do it. OK there's a technique that I've used
for around five years or so now and I've used this technique to land links on popular blogs
and mainstream media outlets. I call it the drafting technique. Before I tell you exactly
how this technique works let me give you a little backstory about drafting for those
of you who are unfamiliar with drafting it's a term used in racing. Alright NASCAR racing
bicycle racing I think they use it in swimming longboarding they use it everywhere. If you
ever watch those races you'll notice how cars and bikes line up behind the person in front
of them they are very close to each other it's almost like they are in formation. Well
there not really in formation what they're doing is they're doing this because they're
taking advantage of what is known as the slip stream which really only means one thing people
can maintain their speed while expending less energy because the person in front of them
is breaking through all the friction in the air. OK well this same drafting technique
like they use in racing can be used online to score press and links. Instead of working
your tail off to score press and links all you gotta do is find your competitors who
already have the press. Find the journalists who covered them and reach out to them individually
with personal emails. The friction is already gone you'd be taking advantage of your competitors
slipstream. Alright now one note you can't just reach out to this journalists and be
like HEY feature me I want some links. It doesn't work that way no one cares about you
or your business they care about their articles and their job that they have to run. So you
got to cultivate that relationship you gotta find the articles that they wrote about and
offer additional value to that journalist you could for example you could say look you
covered this one story from this one angle but here's another angle you should consider
and here's an article that presents this to you. That helps the journalist or as another
example you could you could say look you already featured this company and you said that they
were great aside from these three shortfalls well my company has everything you like about
that one company and none of the shortfalls. Why don't you take a look at it and let me
know what you think. Alright that's another example cool way to reach out to a journalist
who featured a competitor of yours but not you. Now I know these are general terms but
I'm thinking you are getting the idea find your competitors and take advantage of their
slipstream. Now personally I've use this drafting technique to get tons of links and press.
I want to tell you how that happened, years ago I ran an entertainment website and back
then entertainment bloggers were getting tons of mainstream media mentions. I wasn't, I
was jealous so instead trying to cultivate connections that I didn't have I just simply
cold emailed journalists who were already covering the entertainment side and I used
that exact strategy. I just said look you already covered this one person here is a
different point of view. Let me know what you think. I wasn't asking him to link me.
I was just asking for for their opinion and it worked. Well, that's it for the drafting
technique and how to use it. But here is one thing what happens if you use this technique
and it doesn't turn out as you planned. Instead of getting good press you get bad press. What
do you do? Well, continue through this free SociatTriggers Insider master class and you'll
learn all about bad press and you'll learn about when you should panic and when you should
sit back and relax. Alright also remember SocialTriggers Insider is one hundred percent
free so as you proceed through the rest of this class if you love it make sure you share
with your friends by sending them a personal email telling them all about it. Alright,
thank you and I'll see you on the following audio training which is right below this video.