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Josh, why are you throwing bills in there?
We're making so much money with DPM, I feel like celebrating.
Maybe we should keep DPM a secret, or should we sell?
Direct Prospect Marketing? Oh, yeah. Most businesses don't know about this.
I say we show you how to bring in the bills.
DPM or Direct Prospect Marketing is a method of creating a warm lead pipeline using things
like email and direct mail campaigns.
Here is the thing, most people do you direct mail as old school marketing.
Totally man, but that's why it's working so well. So many businesses forget about direct
mail because they think they have to do everything online.
Right. There's a lot of things you can do with Direct Prospect Marketing that you can't
do with email. Most emails tend to look the same in the process inbox, unless of course
you're using our tips from our E-book. Go download it now. When using DPM, you can do
things like priority mail or 3D mail to get your prospects attention.
Most businesses don't use cost effective direct mail to identify which prospects are ready
to buy, or which one is on.
Now that we define DPM, let's talk about how to get started with Direct Prospect Marketing.
At the end of this video, we're going to give away a framework for free that gives away
step-by-step how you can set up your own DPM campaign. That's not all. We're also going
to go through each step of the process with you. Today, we're going to focus on the first
step, which is laying out the DPM campaign.
Creating the campaign can feel a lot like going to battle, especially if you have a
competitive market. That campaign really is just a series of communications with a prospect.
In DPM, we primarily use direct mail to qualify prospect and get a response. After we gain
a prospect, we then use email to follow-up and get referrals.
We recommend with starting with a simple three text DPM campaign. The first letter is introducing
yourself and setting up some sort of incentives. The second letter is a reminding them about
the incentive and telling them more about yourself. The third letter, is again, reminding
them about the incentive and setting the stage for a future of communication.
I encourage you to challenge yourself to apply these to your industry.
Jamin is right. It doesn't take any talent to say the content that he's going to talk
about doesn't apply to your industry. If you want to win with DPM, you got to keep it open-mind
and constantly ask yourself, how can I apply this information to my industry.
Let's lead the first letter in my three text DPM sequence. Don't worry, at the end of the
video, we're going to show a link with you, so you could download the three letters that
I use and apply them to your market.
It's the first letter of the three text point DPM campaign, that I use myself. Let's start
off saying, "A free gift is reserved for you. All I ask is a chance to say hello." Dear
Silicon Valley Neighbor, my name is Jamin Trowbridge and I'm the Co-founder of the Project
Prospect App, a mobile app that simplifies your sales pipeline and then enhances your
productivity. I've been in Outside Sales for six plus years and realized a mobile tool
that's not click intensive is desperately needed in the world of sales.
Many of your neighbors are already my clients. In fact, it's safe to assume that many businesses
in your area are currently using a Project Prospect App. I've set an ambitious goal of
personally meeting and shaking hands with at least one person in every Silicon Valley
business. For that reason, I've had a special gift, see the attached card, prepared as my
free goodwill gesture for you. I'd like to drop it by at your convenience. I promise
not to try and sell you anything. Just call or email me, and we'll set a time when I can
swing by, drop off your gift, shake hands and say hello. Thanks. Jamin Trowbridge.
What Jamin is doing here, is giving their attention, introducing himself, talking about
the incentive, and then offering a way for their prospect to contact them.
This is the second letter of the DPM campaign. At this point, they have more respondent on
the first letter, so I'm going to remind them of their offer and make it more appealing.
Is there any real difference between one sales app and another? Dear Silicon Valley Neighbor,
your free gift is a way. A week ago, I sent you a brief letter introducing myself. You
may have no need for another sales productivity app for now, but someday, you or a co-worker
certainly will. I simply hope, then you give me an opportunity to show how product prospect
app adds value to you and your team.
In the meantime, just so you and I can get acquainted, I've had a special gift prepared
as a free goodwill gesture. Now, you're is reserved, waiting for you right here on my
desk, there is no call, no obligation, I just want to appreciate being able to drop off
this gift and say hello. For your future reference, I would like to point out there are huge differences
between one sales productivity app and another. I've enclosed a checklist of 10 things that
a sales productivity app should be doing for you. Please give me a call or send me an email.
Jamin Trowbridge.
Here in letter two, the difference is very my new. It's again, reference and the incentive,
and then hyping it up a little bit more, so they want to contact them.
I'm not going to get in to letter three, but there's a link below and the description that
would take you to our DPM framework. This DPM framework gives you the exact letters
that I used in my career to make code leads into customers. In addition, I'm going to
share with you the time in to send out these letters, as well as photos of the envelopes
and items were used in the mailing.
Wow, Jamin, that's really generous, and we are just getting started.
That's right. Next, we we're going to show you guys how to write irresistible copy that's
going to turn cold prospects into cash.
Subscribe now to our channel by clicking the red box in top right of the screen, then you'll
be sure not to miss next week's video. We'll see you next week.