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'The Customer is King' is an adage used by consultants all over the world.
It refers to the process of understanding who your customers are, where they are based and
how you can get your message across to them in the most effective manner.
It refers to marketing solutions that may be used in conjunction with other methods of communicating a message to a wide audience.
These solutions can come in various forms so it could be through social media such as Twitter
or Instagram and there are other methods of communication as well.
'The Customer is King' refers to the various methods of being able to understand who your
audience is and how you can get your message across to them in the most cost effective manner.