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And that's what the Saeco spirit is all about. It's a bunch of guys -- great engineers -- passionate
coffee lovers -- who realize that half of the world is actually coming to Italy to enjoy,
you know, 'La Dolce Vita' or the Italian way of life. And they basically invented a technology
that could really deliver a cup of coffee as great as the one that they would have from
a real barista in the streets of Milano or of Rome.
Coffee is a pleasant beverage because it lets you take a moment of pause, of reflection.
More than anything, when you have it with friends or colleagues, it's a good way to
come together or detach from work for a moment. It's a motivational thing, having coffee in
the morning.
I really like making coffee because for me it's a real ritual. I like carefully choosing
the beans and trying different blends. And as a Neapolitan, I have an advantage, a natural
talent for preparing coffee.
Having a good coffee that's well made, at the right temperature, with the right body,
the right crema, is like tasting a glass of good wine. You should enjoy the feel and the
taste, and really savour it. This is the kind of pleasure that we have to provide.
Can we drink this coffee now?
Cheers. Cheers, every coffee lover of the world.