Tip:
Highlight text to annotate it
X
Hello, and Welcome to Installment 2 of your Free Twitter Marketing Video Course
to finding your target audience.
What Does it Take to Effectively Reach Your Target Audience on Twitter?
You may be wanting to reach out to as many people as possible through your Twitter account
or, you may be wanting to only reach out to a select group of people.
Either way, you must be able to effectively define who your target audience is
and determine how you're going to reach out to them most effectively.
There are a variety of elements that come into play when refining your processes
some of the strategies involve using SEO tools, keyword research
market analysis, and so on and so forth.
It is utmost important to go after only the highest probabilities and be able to properly
interpret these metrics, as they could make or break your entire campaign.
We at Virtual Assistant Inc. make that a much less arduous task
through the utilization of our specialized research and development process.
The combination of advanced tools and specialized knowledge we possess
allows us to maximize the effectiveness of our searches, yielding optimal results.
So How Many People Do You Want to Reach?
Depending on your field of interest
and what your proposed networking outreach strategy is
you may wish to reach out to a dozen people, or maybe to thousands of people.
You'll want to determine in advance what you’re preferred "magic numbers" going to be
based on how much exposure you want, or according to what your business can actually handle.
It certainly also helps to know the size of your existing and potential audience
so do you can plan accordingly.
So How Does it All Work?
We use advanced research methods and multiple analytical tools
to determine what size our audience is.
Tools such as Keyword Analyzers which give us an accurate idea of how many people are
searching for the keywords associated with our targets, data mining programs that provide
statistical comparisons, categorized analyses, and other knowledge discovery.
This helps with identifying trends, forecasting, and ultimately leads
to more strategic planning of our service offerings.
We start with Keyword Analysis, how many people are searching for the key terms associated
with our targeted audience? How popular are these terms and their variants?
This analysis helps us determine what the "hot buttons" are for our campaign
to find as many people in the Twitter community who match the descriptions
or show interest in these relevant terms.
And with Data Mining, there are a few ways to go about finding out
who our prime candidates are going to be.
One of the most efficient, hands-free ways is data mining
rather than using Twitter's search engine
and only seeing tweets that match your search criteria
(as for adding tweeters to your list, it gonna be done manually)
so why not pull the data you need directly from their database?
That's what data mining allows you to do, and it saves you a ton of energy!
With Online Marketing Tools - This type of software, in many cases, can be very powerful,
as it can very easily combine many of the various research/manage/monitor/report functions
into one central access point, it's very handy indeed!
This is a crucial first-step process to determine and define who your best target audience is.
Once the appropriate data has been reviewed, we can formulate the best plan of action to
reach out to our target audiences with high levels of accuracy.
This concludes Twitter Marketing Course 2. Join us next episode for Pre-Launch Preparation
the steps that need to be taken to gear up for beginning your campaign
so you can hit the ground running.
Thanks for watching!