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One of the most important tips I can give what they saw is
think like a search engine.
You want to give signals to the search engine.
If it's Play, if it's iTunes, if it's whatever search
engine there is that you're app is relevant and useful.
So for example anchor text.
Anchor text is huge SEO.
If you'll think about most of the, let's say,
articles that we know in the Internet.
Google Play, iTunes,
Download, the anchor text has nothing to do with the actual app.
We're losing SEO juice.
We're losing ASO juice.
Make sure that the anchor text has something to do with your app.
The best closing app or a game that's worth downloading or
a game about fish, whatever.
Make sure that the anchor text makes sense.
Also make sure to be that relevant.
Make sure there's people that are not uninstalling your app immediately.
On that note, another great technique to get users is paid campaigns.
There's many ways to do it.
There's many affiliate networks and there's a lot of display campaigns.
But because one of the best signals that the app stores are getting
is a lot of downloads, a lot of installs.
Sometimes we want to invest in getting more paid downloads.
Because that will eventually get you more organic downloads.
Another thing is the comments.
People that are giving bad reviews are giving them mostly for a reason.
And mostly because they didn't get what they were expecting to get.
So if you're using a name that makes sense.
If the images that you're using actually elaborate and
explain what this product is all about and
is not some kind of illustration that has nothing to do with your website.
If the description is accurate and
describes exactly what you're going to get the metatext makes sense.
Everything makes sense and
correlates with your product, that's the best approach.
So, ASO tricks.
The best thing that you can do is optimize your web page.
You can A/B test everything from the icon that is representing your app,
to the description to the metatext to the images to video that you're using.
You can optimize everything.
Another thing is if you have something in the app store if you have an option
to do something targeted, use it.
If there's special display for tablets, do it.
If you can translate, localization is so important.
If you can use Portuguese for
Brazilian, translate your app because that will be much better.
Translate the images.
Be professional.
Invest time in creating the presentation because that's the only
asset you can control.
You can't control how people will react to your app but
you can control about what they understand.
You can test it.
You can test it.
You can iterate about it.
You can iterate on it.
And that's the best advice I can get.