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What is the future of Maori broadcasting?
At the weekend, Maori broadcasters gathered in Rotorua
to hear the new strategy for Maori broadcasting.
This is what Maori broadcasting was.
But now with the dawn of the technological age
traditional broadcasting is being turned upside down
by the invent of the iPhone, Twitter and Facebook and more.
Then we need to look at how best to distribute the $70 million fund.
Today this is done through Te Mangai Paho, but the question is
should that continue, or should it be distributed through NZ on Air.
The big question is for the broadcasters themselves.
The main focus of the language was to determine
where the language is spoken most in the new world.
We are now on Facebook talking with each other.
The challenge is about making sure there is room for the Maori language
and culture on those mediums.
Therefore the life of various shows will be at the mercy of funding.
Ideas were raised, such as merging Te Kaea and Te Karere,
and establishing a single newsroom for that.
The original vision was set down years ago,
but the world has changed.
If the Maori broadcasting industry produces a robust strategy
for the future digital growth
then Maori broadcasting won't be left behind.