Tip:
Highlight text to annotate it
X
Hi there! This is Jason Schupbach the Design Director
here at the National Endowment for the Arts. Many of us think of design and we’re thinking
of furniture, or phones, maybe the clothes you’re wearing. But design really surrounds
us every single day; it’s the one thing that you cannot avoid. And design is also
really important in sort of the design of neighborhoods. When you think about where
the hot-spot is in town, or where an arts organization might go.
So you guys might have heard that we have a brand new YouTube channel here at the National
Endowment for the Arts. So we thought we’d do a few quick videos to describe how design
interacts with communities. We’re going to use these to define some terms for you
guys. And we’re gonna start with the term Creative Economy, which we’ve been hearing
about a lot nowadays. Alright, I’m gonna get official here and
give you my written definition of the Creative Economy. Creative Economy includes the many
interlocking industry sectors that center on providing creative services or creating
and promoting intellectual property products. Alright, that’s just a fancy way of
saying it includes the jobs that are in non-profit cultural institutions; so theater directors,
museum directors, individual creative entrepreneurs, so that’s artists or maybe a small design
firm … creative industries, so video game firms, publishing, music, advertising….who
I’m leaving off here, filmmakers. and also the people who work in cultural tourism so
maybe someone who works at a historic home or people working in festivals.
We here at the NEA care about the Creative Economy not only because of its artistic and
societal value it brings to our lives, but also because of the economic impact. Creative
Economy not only creates jobs but it also creates secondary economic impacts in communities.
When people go to the theater they also eat in restaurants and shop in stores. And Hollywood
and Madison Avenue; they’re absolutely defined by their creative sector.
Well, my time here is up. If you have any thoughts or questions on this video be sure
to go to www.arts.gov/artworks or you can send us an email through the Stay Involved
menu on the blog.