Tip:
Highlight text to annotate it
X
(Image source: DreamWorks)
BY NICHOLE CARTMELL
In a push for more original programming, Netflix has announced what might be its biggest deal
yet. The online streaming service will partner with DreamWorks Animation for access to 300
hours of new programming.
The multi-year deal will allow Netflix to create and air its own shows inspired by characters
from DreamWorks Animation'*** movies like "Shrek," "Madagascar" and "Kung Fu Panda"
— something a Bloomberg analyst says is a strategy to...
"... capitalize on recognizable franchises and generating more programming out of these
established characters. What it does is give Netflix subscribers a reason to hold on to
their subscription."
For Dreamworks, The New York Times says the goal has been to quote, "lessen its dependence
on the volatile movie business by aggressively expanding into TV programming." And to do
this, the company had essentially three options.
1. start a cable channel of its own 2. strike a deal with an upstart children's
network or 3. partner with Netflix.
And DreamWorks has opted for the latter of the three. No price tag on the deal just yet,
but this follows along a trend of several Netflix and DreamWorks deals in recent years.
In 2011, Netflix gained access to DreamWorks' movies after they appear in theaters. And
Netflix announced back in February it would air a spinoff of DreamWorks' film "Turbo"
— due to premiere next month. (Via Netflix)
Kids programming appears to be a big focus for Netflix right now. It lost access to a
lot of children programming when a deal with Viacom's Nickelodeon expired last month.
And this latest announcement follows Netflix's agreement with Disney to become the only U.S.
subscription service to show five popular Disney Junior and Disney XD shows. (Via Los
Angeles Times)
The Next Web reports the first series as a part of the DreamWorks deal will air sometime
next year. (Image source: DreamWorks)
BY NICHOLE CARTMELL
In a push for more original programming, Netflix has announced what might be its biggest deal
yet. The online streaming service will partner with DreamWorks Animation for access to 300
hours of new programming.
The multi-year deal will allow Netflix to create and air its own shows inspired by characters
from DreamWorks Animation'*** movies like "Shrek," "Madagascar" and "Kung Fu Panda"
— something a Bloomberg analyst says is a strategy to...
"... capitalize on recognizable franchises and generating more programming out of these
established characters. What it does is give Netflix subscribers a reason to hold on to
their subscription."
For Dreamworks, The New York Times says the goal has been to quote, "lessen its dependence
on the volatile movie business by aggressively expanding into TV programming." And to do
this, the company had essentially three options.
1. start a cable channel of its own 2. strike a deal with an upstart children's
network or 3. partner with Netflix.
And DreamWorks has opted for the latter of the three. No price tag on the deal just yet,
but this follows along a trend of several Netflix and DreamWorks deals in recent years.
In 2011, Netflix gained access to DreamWorks' movies after they appear in theaters. And
Netflix announced back in February it would air a spinoff of DreamWorks' film "Turbo"
— due to premiere next month. (Via Netflix)
Kids programming appears to be a big focus for Netflix right now. It lost access to a
lot of children programming when a deal with Viacom's Nickelodeon expired last month.
And this latest announcement follows Netflix's agreement with Disney to become the only U.S.
subscription service to show five popular Disney Junior and Disney XD shows. (Via Los
Angeles Times)
The Next Web reports the first series as a part of the DreamWorks deal will air sometime
next year.