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The Knowledge Center is the Holy
Grail for someone who has
an interest and a need in one industry.
The Knowledge Center is an online research platform
designed to allow the user
to search and download any
content from a publisher's entire research catalog.
They get one service that
provides them with dozens
of additional reports at the
cost of what they were
purchasing five or six
reports for.
The Knowledge Center
was born out of a
need that customers came to
us and said, 'all I do
is get this blob of hundreds of PDF's every year.
I can't wade through it, I
don't know what I have; put it in a database for us.
The Knowledge Center came about when
we decided to digitize, index
and tag an entire catalog of research.
We're talking about thousands of pages, tens
of thousands of pages, thousands of
data tables, many many
figures and pictures from over a decade worth of research.
The Knowledge Center is a collection
of every report, every piece
of content that we've published
in each of our brands.
This is very useful for people
who are used to buying single
reports or single
sections of reports, because
it allows them the flexibility of
learning the insight and
data from over a decade of research.
I think the biggest value is reassurance;
knowing that I have everything
possible, in the
entire collection of Kalorama Information.
Looking at the healthcare industry
from a market research perspective, you
really have to have a unique methodology,
a unique way of going
out and finding the data
to support market sizing and projections.
To add to that, you really need to have
the expertise because it's such
a specialized industry.
So you're not just talking about healthcare,
you're talking about in-vitro diagnostics,
you're talking about medical devices, bioinformatics.
What Kalorama has done over
the past 20 years is to
develop a unique methodology that
investigates many sources, such
as company reports, filings, and
then really uses the
experts that we have as our
analysts to tap into the industry itself.
To tap into the companies, tap into the context they have.
Much of what is behind Kalorama's
methodology and it's numbers and
it's insight is extensive interviewing with people within the industry.
We take all of that
information, what's available publicly, but
also what's available from our
interviewing process, and from the
expertise that we have in
our analysts, and put that
together to form a
unique basis for the
analysis and the numbers that
go into the Kalorama report.
I think it's a combination of
standard market research methods,
but supplemented and actually
supplanted by the industry expertise that we have at our fingertips.
A lot of our clients don't
know from day-to-day what
the research question is going to be before them.
So, instead of having
to search individually and purchase
individually reports on a
daily basis, this allows
them to have the entire
breadth of knowledge from an
individual publisher, and allows them
to search and target individual pieces
of information from that catalog.
It is a very complete
solution and a very, very
efficient solution monetarily.
It gives people control over their budgets.
It's predictable spend.
It's on a yearly basis.
There's no variability to it.
You pay one price,
and you use it as much as you want.
So in the past, they'd get all
of these PDFs sent to their
inboxes and now they've
got one database filled with all of their data,
and they can just pull out the
slices and dices they want,
whether they want to put it
in one of their PowerPoint presentations, send
it to their boss, send it to
somebody in their Market Research
Department, and it's been wildly successful.