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Finding journal articles
We'll start on the library home page by finding the encore search engine in the middle.
By clicking encore home, you will open the encore search engine in a new tab.
We want to search for journal articles, so we will select the ‘articles’ tab from the top menu.
Now enter your key words.
For this search we’ll use the broad term of ‘marketing’ since we are not looking for anything specific.
Once we've clicked searched we can see there's a large number results results for articles that include ‘marketing’
so we will use the options on the left to refine the search and narrow down the results.
There are a number of options here:
you can narrow by the collection
the name of the journal which the article is included in
online articles
the format (whether the article is from an academic journal, a magazine, etc)
You can also choose the content provider, e.g JSTOR
If we scroll down we can see the rest of the options
You can choose the tag to define what you’re looking for,
the language
or specify two dates to choose the time frame it was published.
If you’re not finding the results you wanted, you could choose from one of the related searches at the bottom.
For our example example, we will choose a specific journal to limit the number of articles.
You can get an idea of which ones may or may not be relevant by looking at the titles.
We’ll select the Journal of Marketing Research.
Now we can only see articles from this particular source.
As you can see, the options on the left have changed due to the selection.
You can now choose from a subcategory of the Journal, the content provider, or choose a relevant tag.
Let’s choose ‘Theory and practice in marketing’.
The search is now considerably narrower than before.
Once you’ve found an article that might be useful to your research, click the title and it should open.
This article in particular is available as a PDF which can be read online.
So there is an example of how you can use eNcore to find reliable journal articles
All of these are free and many are available to read online.