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but it mine muting themselves so that we don't pick up any background
interference
so if everybody else could mute themselves I we're gonna get ready
and we're gonna start with Carolyn Herfurth
I believe that she is on the line John we are ready for her
she s callousness on mute okay
and will be ready to go now alright and pictures are allowed me aana yes we will
be taking pictures and
I think we're also gonna be doing a couple the sound effects if we can
manage the controls all together at the same time which I will be loading up so
um
you just put one thing of this year and you go
max okay so anyway let's %uh let's do like Nike says let's just do it
okay so I'm I I'm so thrilled to have Caroline on the line
this morning I met her a few months ago
at a Maipo which is the National Association of Professional Organizers
I event in New York and she gave up fantastic fantastic
I talk about ok just being spectacular and getting focused in doing things in
in your business in
and and also it's a powerful stuff so we're gonna we're gonna open up with a
*** going to open up with Caroline and she's from the biz truth that calms
everybody please welcome caroline her for thanks
ok can you hear me
good morning yeah we can hear you can but we can you hear me
we can you really can see you first
I so I think you just need to lot
changer lower third Adam yeah me I can hear you
good morning mi in UC not yet not yet
my video I'm really sorry my video for some reason it telling me I needed
so you can't hear me but you can't the need to know got a
saw you need to do is add to return your video well
anything out I
just about just about in the Syrian we see a habit and everything
but now you yet and it looks like john's trying to tell us something I don't know
well will say and this he was she just started and
without the video yeah absolutely i mean that every day on
with Alex Crockett Club that's a real the letter K
so what you and I agreed we're going to talk about
and I know this might seem a little strange people who are
on coming onto this thinking well I gotta get prepared for the holidays but
what you and I talked about his there's also this pressure
I'll 0 really looking ahead to the new year and
wanna things I spent a lot of time doing in this number is looking at
what happened this past year what works
what didn't work what do I need to do better definitely a moral left avenge
in following year and so I keep seeing these pattern
and it's been really really fascinating bernie
this year because unlike while I see clusters other
um I'll being bad really worked in my business and really didn't work and what
I do with a working-class
you're so if you're not for watching this listening to this and again I'm
sorry that you can't be any question so dark use
I'm tolerate you really are yeah it's not that
and slap and I was so you have one of the most beautiful fought smiles I
ever come across in my life %uh that of them you are lucky way
I ash
so up he would add when Adam invited me
his speak with you guys today what we
%uh really wanted to of the finest as in I'm
nor whatever think that you can do to really prepare yourself
and really be organized orange 2014
and making sure that your business is
is %uh working but you
not against you if that makes any that so there are
by sheen's that need to be in place
way and you're looking at your business and
up especially well it doesn't matter if you have a product based business or
service based business 10 of these five key
let's talk about white each each one of these foundational key thing
is goal important I'll so
the first she is a lot of people start businesses
and they don't necessarily have their
business model only thought your so here a lot of people out there who are one
trick pony
and then they wonder why they can't get their business model
in your why they're not making enough money and there are a lot of march
towards out there
who mimic other people's businesses with out
taking their own personal goals their own personal lifestyle
in Punggol their legacy vol into place
or even thinking about what they're doing for their clients so
what happened is of intense your business model
isn't set up to support you it's not what up to support your clients
and back because you're not package are priced properly so
very first thing that you need to do as you going to 2014 is believed look at
your business model
what are you offering how are you packaged and how are you price
so that very very first thanks though
there are in all just quickly go into what the different levels are packaging
and pricing especially if your service
a business so it's nice to have those high and high
touch tight I'll of grains where
it takes a lot of your trying but you get paid but most for it
on a lot of people like to move away format eventually and your
organizer I'll you know
I most everything you do it i touch because it's you going and working with
clients one at a time
so that's an example I'll then there are medium touch things will maybe it's
are especially if your service based business how can you how can you serve a
lot of people at once
what might be doing a Benz doing group trainings think like basketball teams to
medium touch things we charge a little bit less typically
but I you have a greater ball
and then there's low touch where you don't you create it in each set it and
forget it
it's like Adam putting something on his website and the people click it while he
sleeping in there like wow I really want as the
she'll watch I will that loophole on his 80s I'm from yeah
and a so it can create one and then just let
systems take care of it for you make money while you sleep so
a lot of people want to have that jury up this is what I want my business to
look like
and they try to start their not always the best place to start because you
don't have the Palm you don't have high balls you don't have audience
oftentimes starting on that higher touch is
of big the place to start and then finding your way up towards that
that makes sense that I'm
yes it sure does okay everything is saying is is
is perfect okay and i'm taking I'm taking notes so if you see my eyes look
down I'm
I'm writing about what you saying through your check here for a stop by my
had never all I'll
show then the second thing job
it s Ashely s specially specialist specially
if you are and shower a service-based business
the second thing is you need to be
in up position yourself as a thought leader
and have a point of view their way eighty shoe
many business people out there where the ACO and not the voice
and when your out there kinda mimicking what other people are saying thank you
to all my Pops said that not a third
hang their you don't set yourself apart and there's so much competition out
there
by is absolutely day
but worst thing you can do is and not
use your own boy and use your personality and get ready
I hire coaches all the time I'm a coach lifestyle and I hire people who i really
admire
and I hired a woman I actually coaching call up for last night
%uh I hired her because she uses
more cuss words one sailor and think that's funny
Lake ***'ite totally her personality she's got to choose
all over the place she is so much fun she is chock full of personality
and she doesn't get up crap whether people like her or not
and that's what makes her so likable and so lovable
so approachable we had so much
fun on our coaching call in like okay I am in love with you
though badly being the voice not the ACO
and you know Gary V Gary Vaynerchuk with a great example a bat
on where he did some things that were really
you like totally out of the box and charms the
how he promoted are widely wine products you know selling wine from a wine store
at New Jersey and what he did
to be different and out and have a quite a bit he compared
winds the chieftain steering wheel Captain Crunch mean
Creek raised up you don't Gary B is just google
geary and be and you'll find also raised by my believable
I'll leave ago great example of someone who has the boys
so that a second thank the third thing is what you have your business model in
place
know what your you want your business to do for you you know what your business
does for other people and you packaged and priced your style
and then you're clear on what your value is and
what of what your point of view it then you can really start marketing
and put your marketing strategy in place the every piece is to really think about
what your marketing strategy does take a lot of people make
is they they try they try everything and they spend so much time
om so much Ryan you know I'm over here on social media him over here doing
nothing about what they're doing that I tried that for two months and it didn't
work and I tried that one thing it didn't work
pick something now that you know those first you think
you can channel work that koresh what a bit
and and really focus on it if you try to do too many things at once especially
when you're kinda starting out I'll you end up deleting your operates any end up
deleting your results
and so focused on one thing nail it
and then go on to the next an example that is a data clients and
obj Arizona and she's a physical therapist
and wow I she really wanted to build your business update 9 to 12 patients a
week
nine with a minimum and so I censure a gift card
all so she could go buy gas
I and I said get in the car and go to yoga studios and doctors offices
engines and introduce yourself is they're gonna have clients who
om who or who care about their whole
and might have some limitations and she started doing that
reluctantly but she started doing it she now is getting clients
Lake Cree de and now that she's got that meal when she
grooming those relationships the next thing she's gonna do she's gonna start
speaking so it was focused on one thing and then go on to the next
so that the third thing this picture of a marketing strategy that makes sense
or you and your audience and then
the the or a is learn how to spell have a steel strategy
and this is something that a lot of yours avoid
like the plague from and you just don't have a business that you don't know
and can embrace sales it it you're not closing
at sixty or seventy percent or better
you're wasting your time it means you're probably talking to the wrong people
oMG your probably talking she'll up eat or
and you're probably not sheeting in on what their motivator is for buying or 12
make a change and %ah does are huge problems
or you're really uncomfortable with the value that deliver
yeah I was talking to someone the other day who said
I just you know I just want to help people
I'll but I don't wanna charge them because they're broke like them they're
not your people
I hinged know if they really want you don't find a way to pay
30 so you gotta have a sales strategy in place because once those people start
flowing into you how you can break down
as they were being really clear untouchable in that is
a is absolutely a must
and then the big thing is to really make sure and this is what
you know a lot of which day is about its really make sure that you better try an
and your mindset in your priorities optimized
make sure that there's an accusation and so it your brain is out of whack
concerns though
mindset like oh I have a we're really know where relationship money
or work you don't know how to prioritize like you start your day in your life ok
crap what do I do
on a try to find yourself on Facebook seven times the day and
you %uh aren't really sure if you should work on
creating a brochure were kicking up ball
or updating your webpage you you've got to know what
what she prioritize and I know it sounds weird like you think that should be the
first thing
and it is to a certain degree but if you don't know your business model who
you're serving
um and and what you can do to them and how to reach them the other stuff just
kinda also based so they're all equally important but I
I G I'm in that order right
that's a thats that's good hit the
I'll ask you the airmen and you want to watch
sorry I double hit the mute waste their but that's not that's
awesome Caliente that some you know it's powerful
and it's true because if you
I'm eating you said it so eloquently somebody's gonna try to rephrase a
rehash the whole thing but if
if you're if you're not planning if you're not getting organized in your
head in
and sticking with one thing what he say you never going to get anywhere you
gonna be all over the place
and user is a real true words in real solid
solid principles the I i agree with you should try to focus on for 2014
and just well not use across your butt kicked the crap by 2014
I I'd like to record every now and then
get let the people who do focus on the bill
these basic building blocks their business by running still a reader that
watch north through this
right people who do this and really learn how to do it for themselves
he'll show in power because they're like yooo
not only do I know how to do this now I know how to do it is I he ballin is my
business evolves and is
you know when I have my third kid I know how to adjust and adapt and pits Oakland
knowing how to do these things is so
foundational success not just in 14 but outside 1515 2027 so
its really really key stuff and I know it's all stuff I wish I would have been
really aware when I started my first
cell I norse out there who are
planning for forty absolutely we got quite a few the Monte so I'm really glad
that you got the opportunity to start
it off rates for the summit over here and get everybody into the mindset to
think about the future 2014 and beyond and I i thank you so much for spending
some time with us this morning I really really really appreciate it
I'm the video I'm not it not a problem here look we're gonna give you a little
random applause %ah
that is great John are there any other questions that have come through
specifically for Caroline for the moment that you just want to ask before she
leaves
I have not seen any questions but some that too was some
I supp might have gotten the Ron they were able to connect on YouTube yet
I okay corrected that so what we re in some questions later hands are hoping to
stay with us carry on as we go on your
okay and i also what the will be sending out an email later with the
everybody's link if you click on on their I'll
on their profile picture on the bring the need to calm site
I it takes you right to their Google+ About Me page
so they have their full profile and for anything that you want to find out about
Caroline just click on a picture I'll take you right there
and I will include that in a in a follow-up email after our event
and I'm talk to her follow her she's wonderful she's been very sweet to me
and a
banker and I appreciate it for thanks karen fun
okay thought the elated thanks II by my
okay so that's a great way to start off thinking about 2014
and Dom you know when I first ask Alan to come onto
that the show she's she's very business focused in orientated
and I by we we we talked about how we have so many
your mommy bloggers and entrepreneurs in personal organizers that are
participants so it was great to have her come on in and I have all her
or not so be here and so many more from a conversation we had so
again thanks to her RA