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Welcome at the 'Do It Better Consultancy Group'.
We are talking here with Damir Boeren
one of the most honourable consultants in the world.
Hello, we have got some tips for IKEA
which can make their company
created a better working environment and
create more profit.
Tip number one:
To increase online sales and internet presence.
For a big company as IKEA
they are not using the World Wide Web enough.
The sales via internet and the amount of visitors
of their websites is way too low.
IKEA could reduce their marketing costs by putting the catalogue more extensive
online.
And on the internet are way more possibilities for promoting the IKEA furniture.
The intenet could be used way more efficient then IKEA
does nowadays.
Tip number two:
Transparency.
IKEA can still improve their
transparency with their stakeholders.
The annual reports of IKEA contain a lot of data
of how sustainable IKEA is.
But there's a lack of explanation
and information about how they deal
with sustainability.
Beside that the numbers given are calculated
by IKEA themselves.
We must trust IKEA on their word
and that put some question marks
around it.
A recommendation
for IKEA would be to hire an independent third party,
this would make the results more reliable
and this would add some more value to the results.
Making it completely transparent will not only satisfy
the existing NGO's
but will also attract new ones.
Tip number three: Better working conditions.
IKEA should be more concerned
about the working environment
of their employees and sub-employees.
Especially the factory workers in lower-cost countries are not threaten
the right way.
Low income and horrifying working conditions make their life hard.
A big company as IKEA can have influence
on the factories they work with,
also if
this is indirectly
but they will need to put some effort in it.
So far the introduction of our tips.
For more you will have to hire us.
Do not hesitate!
We are 'Do It Better Consultancy Group',
and we are the best in business!