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It's kinda funny, because when it comes down to it,
it's hot sauce, right?
But, I've become pretty obsessed with it.
It's absolutely iconic, and I think completely unintentional too.
Three very distinct syllables.
See. Rah. Cha.
I just love that bold flavor.
It's yummy!
Almost everyone love my product.
It has this cult following.
I feel very proud.
Thank you for making the world's greatest sauce.
Most people don't know where sriracha came from.
You need to go eat sriracha, the way we eat sriracha.
I didn't know sriracha was popular in the U.S.
I'm really surprised!
Little mind-blown, when I heard the whole story behind it.
Dude, just amazing story.
I continue to make my good product for my fans.
Until some day, they don't like. I stop to make.