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Welcome to Soundview's summary of Army of Entrepreneurs: Create an Engaged and
Empowered Workforce for Exceptional Business Growth,
written by Jennifer Prosek.
Prosek is the founder and CEO of CJP Communications, an award-winning
international public relations and financial communications consultancy.
In Army of Entrepreneurs, Prosek shares a management model that didn't just grow
her company, it saved it.
The strategy she developed can be adapted to run any business.
Ultimately, the strength of it is in the people and transforming them from staff
members to soldiers, from order takers to entrepreneurs.
An army of entrepreneurs is an internal force of committed employees in which
each person develops an owner's mindset and becomes a powerful force for growth
within the organization.
In Prosek's case, she rounded out a variety of motivational factors with a
financial incentive that extended across the employee's career.
The idea is: if they help the company grow, they see a direct and substantial
benefit.
What this does is nurture an entrepreneurial spirit.
What entrepreneurial thinking does for a company, we learn, is it supports
innovation. It encourages employees to be the eyes and ears of the company out in
the marketplace. It helps to retain top employees,
keep the company moving quickly, and it empowers employees to step up and
seek out new business.
Prosek convinces us that sometimes it takes an army to build a thriving,
recession-resistant company.
Army of Entrepreneurs is summarized by Soundview Executive Book Summaries with
permission of the publisher, AMACOM. Enjoy the summary.