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bjbj Speaker 1: We have a new line here at Allen Edmonds, it's called the Rough Collection.
They are the monk strap - Lubbock; the cap toe - Elgin and the wing tip - McTavish. Speaker
2: The new Allen Edmonds Rough Collection is kind of exciting to talk about but it's
really a group effort. There are a lot of people with a lot of ideas, and we try to
bring it all together. I think that's why we are successful. Speaker 3: Everyone is
allowed to have their favorites and kind of explore their ideas. That's one of the things
about our organization, our management team as they encourage it because they feel that
that's how we get the best product. Speaker 2: Allen Edmonds Rough Collection, where did
the idea come from, where did it start. We spend a lot of time in Colorado, and looking
up at the mountain and looking at all these mountain houses and I was trying to incorporate
those elements of rough out there and so I said, how can I introduce rough into our tailored
element world of the kind of shoes we make. The start to the collection here was getting
these new unique with different leathers, and new unique at different leathers were
rough doesn t mean new unique and cheap leather. Speaker 3: You can definitely tell the quality
of a leather when you are taking a look at a thinner skin as we have some skins here.
Part of it is the body the look and feel of thickness, and part of the Rough Collection
was that we weren't going to finish any of the edges, so the top lines weren't going
to have binding or be folded over. They were just going to be raw. Speaker 4: No I think
the great thing about the shoes is just the details, the things that we went to create
links and making sure that the burnishing was done well in the toe, we got the raw effect
the raw edge along the collar. Speaker 5: This is not a throw away shoe. So much of
the footwear out there today is throw away product that you wear for three months and
throw away. Speaker 3: When we were trying to create these rough shoes, I was trying
to create shoes that were going to be the favorite shoes in a guy's wardrobe that he
would reach for because he associates it with fun and he associates it with fresh and kind
of different. Speaker 6: We're not afraid to try some new things because the new things
we tried up to this point have been successful, so why would we stop. And I think we surprised
ourselves of what we were able to do by just being a little bit creative with the details
and the input that Mark and Noel bring to take a classic Allen Edmonds shoe and put
a twist on it, and, but the results are fantastic. PAGE Transcribed by Transcription HUB HYPERLINK
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City Speaker 1: We have a new line here at Allen Edmonds, it's called the Rough Collection
e24 Transcription Normal Preferred Customer Microsoft Office Word e24 Technologies Speaker
1: We have a new line here at Allen Edmonds, it's called the Rough Collection Title _PID_HLINKS
Microsoft Office Word Document MSWordDoc Word.Document.8