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JOEL LUNENFIELD: Trends for the next six months?
So we're definitely going to see a huge amount of
location-based advertising, whether it's mobile or whether
it's tablet-based, something like the iPad or any of the
Android tablets that are coming out.
You're going to see a tremendous amount of
location-based advertising.
So that's one big trend.
Another big trend we're going to see is customized creative
that's really built on the fly, based on what people know
about you as a customer.
So that's going to require advertisers to think a little
bit differently, to build many different versions and many
different combinations, that ultimately say the message to
the right person at the right time.