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>> I'm Lori Bell and I'm a lecturer at the School of Library and Information Science
at San Jose State University and on behalf of my colleague Bill Fisher
and our technical coordinator Randy Cheng, I'd like to welcome you
to the Spring Colloquium Series, and we're so pleased
and excited to have Joe Murphy here with us.
And Joe, we've had a lot of excitement around your being here for this colloquium.
I'll tell you a little bit about Joe and then he can tell you more
when I turn the microphone over to him.
Joe is a former science librarian at Yale University.
He's now a librarian and technology trend spotter consultant.
He got his MLS at University of Hawaii and he's written numerous articles,
is working on several books, speaks at numerous conferences, organizes numerous conferences
and I told him that his resume looks like he should be about 50 years old
because he has so many accomplishments.
But Joe we're so pleased to have you here today talking
about the technologies impacting libraries and publishing in 2012.
So thank you for being here and I'll turn it over to you.
>> Thank you so much, and luckily for me it's only my resume that looks like it's 50
and I'm not quite there yet but I'm certainly getting close.
So this is a really fun opportunity to me.
I'm probably even more excited than you guys are
because it's a great time to be chatting about this topic.
There's a lot going on, this has been a really hot couple months already in 2012 for technology
and I think we'll have some good discussion.
So make sure that you are thinking about questions and having a really critical mind
when you hear my talk so that when we come
to the questions section you can add to the discourse.
Now even though we're going to be talking about technology,
the most important thing is how we ourselves, as a profession, are dealing with this.
And so remember that whether it's within your group, within our larger profession,
that we are the most powerful resource we have for engaging this.
So as this quote here that I found here on a recent Yogi tea bag says,
"Together we can do what we can never do alone".
There's fabulous things that as a profession we can accomplish
and can overcome if we work together.
So let's make sure that we are a powerful, cohesive, personal learning network
and that we continue to grow as that unit.
One of the interesting statistics that came out pretty recently that I thought was really,
really powerful to set the stage was how much has changed the demographics
of Smartphone usage.
This Nielsen study showed that now actually 62% of people who have a mobile device
between the age of 25 and 35 have a Smartphone.
Just two years ago that was about half that.
And the reason this is so important is because the digital divide is shifting so dramatically
and so quickly towards having devices that enable enhanced interaction
with information and with each other.
Very different from the universal penetration of cell phones, this now allowing us
to have a heightened engagement with higher levels of information.
I took this picture at a local art park.
I thought this exhibit was really interesting.
It was a combination of nature, books, and fake books to produce art in the i-
with this really interesting idea of showing the value,
the continued value of print across different media.
And I love this Shakespeare quote here as well that "These trees shall be my books",
making sure to remind us of where we're coming from and what values we need to keep
in place as so much else changes.
And you guys probably saw on the Oscars the other night that The Fantastic Flying Books
of Mr. Morris Lessmore won for short film of the year and I've discovered
that not only is there a, not only is the video itself fabulous and worth the purchase
on the iTunes store but there's a great app that goes along with it
that you should really check out.
It's one of the best examples of an interactive eStorybook app and it's not free
but it's definitely worth downloading.
It's a great example of how to create a book experience
that combines the multimedia capabilities of the iPad.
So check it out, download it, and really enjoy the story, and share it with your patron groups.
One of the biggest pieces of news in the publishing industry
so far this year has been Apple's release of iAuthor which is their way to help Mac
and Apple users become self-published authors.
Now we know that self publishing has been a huge theme for a couple years now.
In fact some of the best sellers on Amazon this year have been self published authors.
And what iAuthor does is allow you to not just create your own electronic book but to create it
in a way that is geared directly for the iPad
so it can maximize those multimedia and touch functionalities.
And you do need a Mac but you can really simply enter the text
and then enter the interactive features and you can sell it directly in the iBookstore.
So this is really cool because it gives so many more people the ability to do this.
It changes the reliance upon traditional publishers but it also challenges libraries
as content providers trying to figure out exactly how we can continue to fit
in as facilitators and engagers of content as things
like this disrupt the traditional framework.
And there's tons of news about digital content coming out every day.
Just the other day, a major publisher of graphic novels announced that they were finally going
to be available through the iBookstore,
and this is cool because even though there's been some great mobile electronic graphic novels
in the past, never have they really been able
to powerfully engage the full features of our devices.
So this is a great example and looking at some other big trends
for mobile e-content would include the personalization and interactivity of content.
This is one example of a company that not only allows you to self publish
but to really create an inter- an interactive experience geared towards children.
There's a lot of that going on and this is just one of many examples.
And of course the biggest story in digital content
over the last couple years actually has been the mobile application Flipboard.
Now Flipboard was originally created just for the iPad with the idea of being able
to maximize the features of the iPad including its touch screen, ability to have interactive
and multiple types of media, but really its success was that it was social.
It allowed you to personally curate the inflow of information.
You could choose from social networks, from streamed websites,
and now from proprietary subscription based content points.
But also it's visual.
You don't just see page after page, you discover and you consume based on their images.
The big story a couple months ago was that they also released an iPhone application
and within the first week of it being out it was downloaded over a million times.
So we know that this has made Flipboard go from huge success in the 3 to 4 million range
to now closer to the 5 to 6 million range.
And its success though can be measured in bigger things than just user base.
We see that the number of competitors has sprung up across the board and some
of them are being consumed by larger media industries including its competitor site
which was bought by CNN a while ago showing that they recognized the importance of this trend
and they continue to figure out how to display and provide content for their users.
We also see more and more opportunities or attempts to bridge the digital
and physical book experience, whether it's in-store like this with the mobile enhancement,
and we also see that as the major trends this year tend to blur and combine, we have more
and more opportunities to socialize the services that we're engaging.
One of my favorite examples is Instagram, the biggest of the mobile photo sharing applications
which has huge power for everyone including content providers.
There's some really cool news organizations like NPR that use Instagram fabulously
to add an image element to their stories, but also to more importantly create an opportunity
to expand in a social sphere that exposure to their content.
It's real, if you're not familiar with Instagram, make sure you give it a try.
It is in fact only for iOS and they've had fabulous success for that
and they [inaudible] expand to Android
but apparently that's not the most important priority for them.
They also do not have a web version proving
that they can be fully successful not just going mobile first but mobile only.
And there's great usage for Instagram for libraries.
I included a chapter about Instagram in a book I recently published
about location-aware technologies showing that there's many,
many projects you can use Instagram to apply to enhance your user's engagement
with the library itself by allowing them to add to the visual narrative
for your building or for your services.
The best ways to do this are actually to use the location of your library
and the location features of Instagram to bring together all images taken at that location,
in a way creating an ongoing and organic visual representation of your spaces and services
but you can also do this through hash tags.
Instagram allows hash tags so you can bring together images of similar topics
and you can use this if you're in a public library and you have a book club.
You can bring together all images about that book or about what the book is about.
If you're at a academic library you can bring together anything
about a certain research project or you can use Instagram's API
to bring together all images taken within a certain distance.
So anything taken in your town, in your campus, or in your community,
and then host that in an online exhibit whether it's simply on a webpage or on a screen
in your library, or to be printed off as a QR code that can link back to it to continue
to drive the cycle of engagement.
Instagram's not the only one
but it is absolutely the largest mobile photo sharing application, and early competitor Path
which was so outpaced by Instagram that it was forgotten,
released an update a couple months ago that really put it back in the spotlight.
And what it, what Path did with its update is actually make it a viable life streaming
application not just photo sharing.
So as you see on the bottom left, you have many more opportunities than simply posting an image.
You can check in with a person.
You can check in at a location.
You can check into a song as digital content, share your thoughts,
or even have it automatically share your location.
And since Path is based on the priority of privatization of your being able to maintain
who has access to this information, you can more securely and comfortably over-share.
And on the right hand side you see a couple examples of things I've done,
checking into places and checking into songs by adding an il- image, or a location element.
So they've combined the idea of sharing pictures, sharing images, and sharing things
about your life while overlapping each of those aspects in a really successful way.
So if you haven't tried Path, check it out.
This one is cross platform and if you're wondering if there's any actual usage
for a library, think about the power you could have if you could harness each
of the hundred connections you're allowed to have with highly engaged members
of your community, being able to really give them rewards for interacting
with your social, and virtual representations.
Another really interesting app that started to get big at the beginning of this year was Oink.
Really simply named and simply, and simple to use, Oink app allows you to,
as their byline says, rate the real world things and the real world places you like to go.
So they take the location check in a little bit further by allowing you to again,
add an image in that location but check in also to an item found at that location.
So this person in this example checked in to this piece of cheesecake,
was able to add a bit of, kind of a annotation or word or put it on their to do list
so they can put it as a location sensitive reminder for the future.
The real power with oink for libraries is you could be able to interact and rate
and review books within a library or services.
The only problem with Oink is it didn't take off quite as much as we thought it would.
I think it's one of the best examples for what engagement with mobile devices
at physical locations will look like this year.
And even if Oink itself doesn't continue to succeed, take a look at it as an example
for the powers and possibilities.
And of course the biggest news this week is that next week
on March 7th, iPad 3 is going to be released.
We don't know for absolute certain what it's going to include, but definitely watch this.
This is one of the most important things to watch because Apple,
as now the world's largest company, does more to set the stage for technological innovation
and trends than any other entity in the world.
This was exampled in the last iOS update over the fall when each of the changes they made
to their software reflected perfectly the major trends of last year, of location interaction,
of photo manipulation and sharing, of being able to interact
and cross your content across devices with iCloud.
So watch very carefully what happens on March 7th.
In other Apple news, the amount of apps sold
across iOS devices is rapidly approaching 25 billion.
That's right, you can see their countdown online.
It's very close right now and it's absolutely amazing that they've been able to hit this.
And it's really fun to watch how quickly this counter moves, not just in the singles
and hundreds and thousands but in the millions.
You can see them fly by.
And they're going to offer a pretty big prize for it and it'll be probably later today
because I think right now they're closer to 24,859,000,000, so watch for that
and continue to engage those apps.
And there's been some really interesting developments, extremely recently
about engagement with all types of social media.
And one of those huge stars of course has been Pinterest which we see from this infographic
from the Wall Street Journal Online is en- attach- or engaging as much of our attention
as Tumblr and more than everything else except the monstrosity of Facebook still.
So this says that you actually are spending, or the average user is spending about 89 minutes.
[ Pause ]
Now Pinterest is a favorite new technology of mine.
Of course it's not actually new, it's been around for almost two years but as far
as its massive success you can think about it in quite recent terms.
Now if you have not tried Pinterest,
the only way to really understand the huge attention it's getting is to play with itself
and you will learn exactly why they call it addictive.
I wrote a blog post about Pinterest and its information applications
in library settings a couple months ago and you can check it out at that URL
if you want some idea about what the library potentialities are.
But think about it in this framework that the real important thing is it allows you
to leverage the biggest trends in discovery and sharing of image based discovery
and collaborative and self-curation of content.
So think about that if you're wondering why libraries would be interested in this.
It's important because it allows you to, as a group or as a person,
content the data you find online through its image representations.
If you want to use it in your library, think about simply using it
as a visual bookmark tool replacing some of the old traditional URL bookmarkers.
Or you can share images of the new books that come in just
as you probably already share information about, or through a stream or RSS of new books.
You can also open up to contributions from community whether you're pinning images
that have been put online by a community
or you're creating collaborative pinboards to allow them to engage.
It's a great visual resource guide to replace or complement subject guides.
You can actually encourage and facilitate and teach in the use of this tool
as a collaboration tool and use it among staff to add a human element.
And there's great ways you can track elements, or you can track metrics in it as well.
And instead of thinking of it as yet another new thing to do, think of it as a complement
of your existing social media campaigns that can mesh really well with each of them.
For a lot more detail I'm going to give some upcoming webcasts about Pinterest.
I can dive deep into the application scenarios, the projects,
exactly what the challenges are etcetera, so feel free to register
for those if you want more information.
It's a really fun topic.
And then of course there's near field communication which has been growing
for a couple years and we've been hearing about it and not really seeing its mass adoption
that we've been expecting, but I think that's still around the corner.
Now near field communication if you're not familiar with it is simply the ability
to transfer a bit of information over very small distances.
It's like RFID but only within 10 centimeters or less.
And on this piece of artwork if you see this little blue dot in the corner of the base of it,
that's actually a near field communication tag where if you tap your phone
against that it'll transfer to your phone information about the exhibit in the form
of a URL or a short blurb telling you everything you need to know without having
to necessarily take extra steps as you would for instance with a QR code of having
to engage the visual element and translate that.
But it doesn't mean that QR codes themselves are passe.
In fact, I think QR codes will continue to be relevant at least within the framework
of a couple major considerations, and those considerations are this.
As long as there's a need to be able to engage digital information associated
with a real world place and you want to be able to have your phone as a bridge to that, we're,
near field communication and QR codes will have a role, and QR codes will continue to dominate
as long as Smartphones continue to have an emphasis on the visual consumption
and translation of that information.
Now it's been used quite widely and you've probably already heard of it or encountered it,
on the left is a brochure that a local library used to help, and on the right you,
this was a bookstore that used a QR code in not the best manner.
When I scanned this I saw that I was actually the first person to scan it,
and it wasn't what I expected, it was simply a traditional version of the webpage.
So think about what the real applications are and don't just jump into it.
Their major strength is being able to create hyperlinks out of traditional libraries.
And gaming is huge across every demographic and application.
My favorite example of gaming in libraries was last year's Find the Future program
at the New York Public Library.
Check out their website for more information.
But what's important here is that they were able to gamify attention and interaction with objects
in the library by helping people, or by encouraging people to find things and write
about them and then bringing together all of those writings into one publication.
Here's the information about that book I wrote about location-aware services
and the reason I'm showing you this is because the biggest technology trend over the last year,
it's continuing to this year, has been the ability to interact with physical places
by their virtual representations across things
like location based services including Foursqaure, QR codes, augmented reality.
So for more details, check out that book.
But one of my, one of the best things I think
that Foursquare has done recently is add the partnership of having menus available at venues.
So if you check into or look into a Foursquare venue and it's a restaurant,
it may be associated with its menu information
and that can help you beyond just the social reviews, to decide what to do,
where to go and what to do there.
Some of the other major things they did is tie in very well the last iOS 5 software update
which used both their radar feature and the notification features to encourage you
to engage locations that you're nearby, taking us a step closer
to that automatic engagement with the places.
And of course their badges are still really popular forms of engagement,
and if you check into a libraries, it will tell you you have a crush on their librarian.
It's probably true anyways.
Augmented reality continues to grow, it has really great applications for libraries.
Just think about the reason this is important for us is because the way
that people are discovering information is happening more
and more at that point of information.
So in the real world.
So make sure the libraries are included within that.
Now the social entertainment check-ins suite of applications
that was huge last year continue to be big.
Miso's not as popular anymore as GetGlue
but it's a really good example here of how to engage it.
GetGlue has continued to have great success.
You see in the tweet in the middle of this picture here that they had a record-breaking day
with over 150,000 people checking in to the Super Bowl.
The Oscars did really well as well.
As you see on the left over 19,000 people liked it within GetGlue and 130,000 people checked in.
So the reason this is important is because there's online
or interactive content whether it's through books, movies, television or whatever
that people are enhancing their engagement with.
So they're interacting with it.
They're able to leverage and deepen their attention with it, so advertisers love this.
Producers love this.
And consumers love this.
IntoNow is another interesting one.
It actually, kind of like Shazam, listens to what you're watching and tells you.
And of course there's big things going on in every sector that continued to be big at the end
of last year that have, the companies that have decided to adapt like SoundTracking
and Foodspotting have added some really interesting updates so they're still relevant
and they are, and they are serve as good examples.
I want to mention that mobile payments continue to be huge and this will be a big year for them.
It was last year that Google released its Google Wallets program allowing you
to use near field communication for mobile payments.
It's really a great program but it has a lot of, it has a lot of catching up to do
if it wants to meet the expectations it set.
But there's easy ways you can apply things like Google Wallet in your library.
Check out their website for how you can, for what vendor you can work with to grab a reader
so that people can pay fines, etcetera for your library.
And think about the applications for the future.
Also think about being able to do something that may be just as simple
but offer broad opportunities like using the Square application
for taking those fines or advanced interactions.
Google+ continues to grow but also it continues to be challenged.
Now even though actually now they have over 100 million users, it's shown that people spend
such little time on Google+ that it's almost negligible compared
to the other major social networks.
Even things like Pinterest which drive more traffic than Google+
and LinkedIn and YouTube combined.
Google+ has fabulous opportunities for libraries though and I encourage you to play with it
and think about what those are, what it can mean for service roles, for the opportunities
in reference and circulation, the opportunity for liaising the different groups.
And if you want some ideas there's been some really cool blog posts.
In the bottom right is a URL to something I wrote a while ago.
David Lee King had a great blog post about it but you should try to play with it and think
with your own creativity what the applications mean.
But even though there's a lot of naysayers, it is big.
It does have a major impact.
And it does have a lot of power.
And it's expected within a year to have as many users
as twice what Twitter has now and half of what Facebook has.
So, it's not something to ignore.
There's still lots of room to have an emphasis on SMS and there are more and more companies
that are making it easy to integrate that within education.
And the idea of focusing on mobile communication but across platforms has been really big.
And the focus though I think is to leverage the existing mobile communication platforms
that have already con- and continue to be successful
like Facebook Messenger, and iMessage.
LinkedIn announced the other day that they, you can now add follow buttons to your website
so if your library or similar institution or a partnering institution is using LinkedIn,
it's a great way to take advantage.
This infographic from InMobi really impressed me showing that amongst the time
that people are using the mobile web, 27% of that time is being done with,
or is being done with devices which is -- okay I said that wrong.
The average mobile user actually uses mobile 27% of the time as compared to their 22% of the time
that they engage television or only, but it's still dwarfed by their engagement from PC's.
Really interesting to watch how that's changing.
And there's so much emphasis on technology in mobile sphere and we try not to only talk
about that but I wanted to use a bit of humor like with this pin I found on Pinterest to show
that we don't want to over-emphasize the engagement
with mobile even though statistics show that that's the fastest growing segment.
But there's also really many important and interesting things like 3D printing.
This is a picture I took at the Fayetteville Free Library of their 3D printer
and it's pretty little and easy to use and what, why it's important is it opens
up the creative process to their community to enable,
to allow people themselves to create what they need.
So, we've packed in a lot here and now we're going to have some time for questions.
And if you don't have questions you want to ask today, feel free to be in touch with me here
but let's do encourage some discussion now
and if there's not enough we can go back to some things I skipped over.
>> Joe there's a question here on the chat from Carol who asked
about copyright concerns with Pinterest.
>> All right that's a fun question.
The, as anything that allows you to share things and store it online, there are in fact concerns
that people have to have failsafes or mechanisms for making sure
that their intellectual property is protected within Pinterest.
Now I know several people who have already had problems.
I know an artist whose pictures have been painted without attribution, etcetera.
It's just like the things we face in Twitter and Facebook.
We know that people have to have the same level of expectations for respecting copyright
as they do in other fields, but they need to have the skills for it and that'll fall
into libraries to be able to teach those skills.
Whenever you pin something, for instance, the link is already maintained unless you change it
and so is the associated information.
So if you pin something that was originally, or you were the first person to put it
on Pinterest, make sure you're giving proper attribution,
and if not make sure you give attribution to that tree of discovery as well.
There's also tools that allow you to block people pinning from your site
but the reverse side of this is, it's going to happen anyway
so make sure it happens as well as possible.
Make sure that your websites are optimized for Pinterest by including all
of the relevant information that they include pictures first of all,
and that when you have the opportunity in creating the website you put in the information
and attribution information within those files.
>> Okay Joe we have a question about what is the tree of discovery?
>> Oh that's just a term used to discover that the process at which the pin
or whatever it may be has arrived at you.
So just like with Twitter, the first person you've read something
from may not have been the originator of that so you may want to say discovered via this person
but originally published by this person.
But when you repin something, it'll originally, it'll tell you where you repinned it from
but it may not automatically give that full tree of information about where it came from.
So make sure you give attribution as it's needed even if that has to be manual,
and include that in your suite of skills when teaching people how to effectively
and efficiently and ethically use it.
>> Okay another question, what about affiliate links on Pinterest?
She heard that they charge it or change it so they get affiliate credit.
>> Well if you're worried at all about where the links go,
you have the opportunity to edit the URL within a pin.
And if you want to put that for instance to something that only under your control,
or more importantly, a short URL whose metrics you want to track, that's an answer to that.
>> Here's another question.
What are your thoughts about federated search engines.
>> As far as, question about federated search engines?
Well it, it's an important question, it's been a huge trend for years.
You're going to be disappointed to hear that I don't have any great recommendations
but it's going to continue to be important.
The emphasis on single subject or single activity search engines will continue to dwindle
into obscurity so make sure that you're familiar with them and helping your patrons be.
But also when thinking about web services make sure
that you're not relegating the rich online resources associated
with your library to one off databases.
>> Okay here's a couple good ones, Joe.
Fundraising for projects like films and CD's and how do you keep on top
of all the technology coming out?
>> Those are indeed good questions.
There's lot of opportunities for fundraising if I can try to tie this in as close as possible.
One of the best opportunities may be the ability to use things like Kickstarter,
a social fundraising project where you can post an advertisement
for that you need funds for something.
People will vote and organically contribute to your project if they see it worthwhile.
That's been actually the genesis of many really interesting
and large scale projects so check that out.
Also there's lots of opportunities with using these new technologies.
You can use QR codes to collect donations, etcetera.
And this question of how to keep up on all the technology is really key.
It's each of our responsibility to make sure we're current
but it's nothing that any of us can do alone.
I have the opportunity to do it because I'm able to focus 100% on that field within my job.
That is my job to not only stay current but to help synthesize
across to, to the rest of our profession.
So make sure that you have a personal learning network,
that you spend time each day reading the news, but also that you appropriately prioritize it.
So find ways to efficiently stay current and more importantly,
find ways to strategically choose what areas
of priority you should make sure you know the most information
and where you can allow widespread or general level synthesis.
>> Joe, any other points that you would like to make?
Thank you for a great presentation.
>> I think the only remaining, the only remaining points I want
to emphasize are the importance of taking responsibility for guiding the profession
in the direction you really feel is important, for putting that energy into staying current,
and as your career grows, make sure you keep in mind that more important
than anything else is the spirit and value of the profession.
So make sure kindness and gratitude remain one of your priorities.
And also I just want to say thank you so much for letting me be a part of this.
It's been a lot of fun for me and I think I'll post a link.
. .
>> Joe we have a few more questions.
. .
>> to my slides if you guys are interested as well.
>> if you were going to pick a trend, one trend to learn about, what would you focus on
and then what are your thoughts on how corporate sponsorship might fund new technology
in the library?
>> It's hard to identify any one single trend that's important.
What I would instead do is take a look at everything coming at us and try to think
about what it means for information engagement.
Forget about the library at first, think about things you're hearing
about in your own life whether it's eReaders or Tablets or location engagement or social media
and think about how they're changing personal behaviors.
So just look at your own life or that of your peers or colleagues and think
that the trend really that you should be paying attention
to is shifting human behaviors as it applies to information.
If you're going to look at anything else, think, or anything at all, think about those terms.
What was the other question?
Oh yeah, corporate sponsorship.
Innovation can be expensive and it can be a great way to be able to open up opportunities.
Innovation's expensive in staff time, in [inaudible]
and direct resource costs so it may be a good opportunity.
I'm sure that there's a lot of detractors who would say that then you have to worry
about the undue impact and concern from those corporate sponsors
but those can be really strategic and can be chosen to mutual benefit from the beginning.
So that's a great idea.
Do whatever you can to keep innovation as a priority because the most important things
that we can do in our profession are stay relevant and stay current.
Everything about libraries is changing so fast-- the consumption of books, the format of books,
the opportunities for trends, our very nature
so the most important capital you have is the ability to stay on top of that.
So if you need to look to corporate sponsorship, that's fine.
>> I just read about the programs that you're doing and organizing at Computers
in Libraries and I wish I were going.
It sounds great.
So okay here's another question, will Blackboard still be here in 10 years?
>> Well that's a rather complicated question when you look at its partnerships etcetera
but the importance of having an interactive educational platform will continue
to actually grow.
>> Any printing technology recommendations for iOS, Android, etcetera?
>> Recommendations?
Not really.
What I'm, what I've been excited about is how much improvements they've made recently.
It's really becoming viable to include attachments to your iOS mobile devices
within your traditional office technology and be able to have some really good wireless printing.
No, what I would recommend is taking a look at some of these things are actually being reviews
in the popular literature now as far as review sites, etcetera.
So the important thing to note here is that this is something that's finally viable
on a large scale and we see this in things like a recent study that showed that a huge percent
of IT professionals are, have the same concepts of control of their staff's devices
that they did several years ago, but they also have misconceptions
about what our needs and uses are.
They think that we have one to two devices and that we're following the rules but,
actually we more, we more likely have three to four
and that we're skirting the rules to be able to do this.
So so many of the examples include Guerilla Printing [assumed spelling]
but there's ways you can bring this officially into your workplace and make sure
that when you look for examples and recommendations you're able to keep an eye
on what the, what the real staff needs for the very short term future will be
and not as what your staff is saying they'd like to do now [inaudible].
>> Blogs that you would recommend following?
>> Yeah that's a great question.
The news resource Mashable which is actually the biggest technology and entertainment news outlet
on the web is a fabulous way to keep current on technology and social media news.
I always recommend that and it never disappoints.
It's at a level that's approachable to everyone.
I'd also recommend things like TechCrunch and The Wall Street Journal's Digits blog.
There's some really great technology podcasts out there as well,
and even the technology sections of the major newspapers can be really useful.
In my daily routine I make sure to read all of the above plus more.
Find a couple good ones to read a couple times a week
and I think that'll really do the trick although the best solution is to just pay close attention
to your professional community on social media so you can see what's being filtered
through them that's proving to be useful so that you can stay current.
>> Do you see eReaders or monitors attached to a server
as a bigger part of the future of libraries?
Oh and is technology changing so fast
that a tech [inaudible] is outdated before it can be implemented?
>> Well for, so the second question yeah because the emph- the rate of change is increasing
but the plan will only be outdated if you don't plan ahead for that change.
So the, every time you're making a strategic plan for engagement with technology
at your workplace it has to include adaptability for the future.
So don't plan for just one specific technology unless you know
that specific technology has flexibility for what upcoming trends may emerge.
Instead of eReaders, think about emerging devices.
We know that the, we've seen much more power come from the Kindle Fire and the Nook Tablet
than their eReading predecessors, and but still the most impactful has been the iPad.
So we we see that over the Christmas season for instance, the amount of eReaders
or eReading devices which includes tablets actually literally doubled
in America in just one month.
So it's going to absolutely impact everything that libraries do, but at the same time,
Apple's iPads have had a record quarter.
Apple itself had a record quarter because of selling the iPhone 4S and then,
and their continued selling of iPads so think
about what multipurpose tablet devices will be doing and changing to impact things
and how the reading experience continues to evolve with that.
>> Joe, thank you so much.
You've done a great job and thank you everybody for coming.
And if you have further questions for Joe you think of later, his email is on the slide there.
>> Thank you all.
I really appreciate the opportunity.
Have a great day and weekend.