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Think your business would be a good fit for Twitter? Twitter might be the social network
people get most confused by. So I’m here to give you a quick overview and share
a few tips on how to use it for your business.
It’s is a social media network for short status updates. Some call it a “microblogging” platform.
Twitter is a good channel to build a small business’s brand and engage on a personal
level with customers. NOT for sales! If you come out of the gate with only promotional
tweets, it will turn people off.
Lots of businesses and brands use Twitter as a customer service vehicle. Want to see
an example? Take a look at the Twitter feed of an established airline or two, to get a
sense of how representatives quickly get in touch with customers to help them have a positive
experience with the company.
Twitter is also an excellent outlet to portray yourself as an expert in your field.
Maybe you’re a career coach, marketing consultant, website designer, or another professional
of that nature. Use Twitter to build your brand, talk with potential clients, and share knowledge.
Here’s a quick guide to creating a Twitter posting strategy.
Tweets can be a maximum of 140 characters long, but more engagement is likely if your
tweets are under 100 characters. So, be short and sweet. You can tweet text only, or you
can attach a video or photo.
Tweet about three times per day, no more than that, otherwise engagement will drop off.
Daytime, from 8 a.m. to 7 p.m., is the best time to tweet, with Saturdays and Sundays
being prime tweeting days.
Drop knowledge and fun facts! Tweet what you know. Share stuff people might not find elsewhere.
That way your posts will spark interest, and you might even get some retweets.
Inspirational quotes play well on Twitter, and if you find one that’s particularly
relevant from a celebrity or other well-known figure, tag them in the tweet.
Jokes are good for Twitter. But! Don’t try too hard, because you wouldn’t want tweets
to seem forced.
Share industry news, links to blog posts, and other pages on your site.
Search through Twitter for any subject or topic relevant to your business, and see what
people are saying about it.
For those tweeting about your industry or niche, respond to them to join in their conversations,
spreading awareness about your business and brand.
Spend some time each day doing a little research into topics that are trending on Twitter.
When something is trending, a lot of people are mentioning it. Trending topics tend to
gain traction like a snowball. Once a lot of people tweet about something, more people
will notice it’s trending and pick up on the topic. So if you see a trend that relates
to your business in some way, jump on it!
Twitter needs a little bit of work on it each day. Spend a couple of hours at the beginning
of the week planning out content, and a half hour to an hour each day monitoring Twitter,
engaging with followers, checking on trending topics.
To grow your Twitter following, implement a following strategy. Find your competitors,
go through their followers, and follow some of them. The thinking here is, these are the
people you want to convert to fans of your businesses. They already follow competitors
on Twitter and are likely to follow you.
Important tip! Make sure to check their bio and some of their tweets before following
them to make sure they’re real.
And that’s it! Thanks for watching, and happy tweeting!