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Our map of the decade shows the 14 exa trends that are shaping this decade. An exa trend
is a Megatrend cubed because that is the pace of change in these extraordinary times.Today,
we look at the reputation economy. This is the decade of the reputation economy. Of course,
the reputation of companies and individuals has always driven business. What has changed
is that we now have an immense amount of data that points to how trustworthy and how credible
people and organizations actually are. From that we are creating measures of reputation,
they're increasingly accurate. Services such as Klout and PeerIndex are currently getting
a lot of attention. However, these measure influence not reputation and these are quite
different things, illustrated by those who may have a big impact on social media but
don't necessarily have a great reputation. Honestly.com and CubeDuel are players in the
reputation space while LinkedIn through its recommendations feature has a solid foundation
if it chooses to move more squarely into the reputation measurement area. Service marketplaces
such as freelancer.com and oDesk have well developed reputation systems. But these only
apply to the people who are in their user pool. Being able to accurately or even reasonably
accurately measure reputation has immense value. It makes it far easier to find suppliers
or business partners and this lowering of transaction cost can create a far more fluid
and efficient economy. If you are investing in or supporting small businesses especially
in developing countries -- It means your resources can go far further. We will increasingly have
reputation scores attached to content, to publishers and to journalists, making it easier
to find trustworthy information and it might even make dating a little easier. The reputation
economy will increasingly drive business and society. Your reputation will precede you
wherever you go.