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FREDERIC BONN: I think when you start with social media,
you can not stop.
So it's very important that you don't go into social media
for a one-off.
But it's about how are you going to start a relationship?
And I think social media is about a relationship with your
consumer and with the user.
Think about users more than the consumer, I would say.
But I think you need to approach social media in a way
that you're going to have to think about what are you going
to give to the users, and how are you going to constantly
give things that has a value, which is very important.