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when it comes to communication skills one of the greatest challenges in the
world
is communicating something that is in fact
true but it doesn't seem true
communication skills special read to people are not normally aligned with you
who don't normally agree with you that's one of the challenges the Obama
administration faces right now and i'm looking at a huge headline
today is February 28 2000 14
the headline federal budget deficit false the smallest level
communication skills sense 2008 the Treasury Department
reports that the deficit was 8 assuming 600
eighty billion dollars in the last fiscal year
that's $409 billion dollars less than 2000
well this is Ian nominal terms the smallest deficit
communication skills sense 2008 so anyone who cares about
fiscal issues like that has every reason to cheer
Oaklawn celebrate and yet I would communication skills venture to guess that 99 percent
President Obama's political opponents
who say that they care about things like this would simply
ignore this fact they would simply say it's either not true
be it somehow distortion a
communication skills data see it doesn't matter
because in politics people have preset ideas
and it's very hard to change that it's very hard to go beyond the contours
so if you're president Obama and you really want to communicate this fact
you're left with a couple of choices
you can mention this every single day in every speech
every meeting interview for the next two communication skills months and hope that penetrates
you can try to get some super PAC to raise a hundred million dollars and Ron
a shares a TV commercials
getting it now or you chalk it up to
life isn't fair I'm just not gonna get credit for this
but it's something I'm doing well anywhere those are century the choices
communications your communications choices
someone has in this situation so when communication skills you're looking at messages
and how to transmit them sometimes it's not enough for something to be true
sometimes it is easier and not advocating line but sometimes it's
easier to communicate
ally it seems true to people
than it is to communicate the truth it somehow seems
like a lot again I'm not advocating being dishonest but that is what are the
rules of political communication